- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenyang | Type：Metro | Frequency：0 |
| Address：Subway Line 1, Dongzhong Street, Exit A | Format：Film | Duration：0 |
| Location：Subway Line 1, Dongzhong Street, Exit A | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4weeks |
Located at Exit A of Dongzhong Street Station, adjacent to Walmart Zhongjie Store and the Xiaoshizi Street commercial area, it serves as an important access node connecting residential areas and commercial zones. The media is installed on the facade above the escalator, in the natural upward sightline of passengers entering and exiting the station, creating a mandatory visual focus with high information reach. Dongzhong Street Station is a key station on Shenyang Metro Line 1, with a high daily passenger flow, and as an important transport node in the eastern extension of the Zhongjie commercial area, it gathers a large number of shopping, commuting, and leisure visitors.
Exit A serves as the main entrance of the commercial area, featuring a simple space with a single advertising position and no competing ads, achieving a top-level communication effect of 'immediately recognizable and memorable.' The escalator fascia covers the entire wall, maximizing visual area and creating a strong visual impact, with brand recall above 90%. Passengers entering and exiting the station have a 100% forced upward visual reach, unobstructed, with no competing ads and no possibility to skip, effectively enhancing the frequency of repeated ad exposure and memory retention.
Dongzhong Street Station is a key station on Shenyang Metro Line 1, with a high daily passenger flow, and as a critical transport node in the eastern extension of the Zhongjie commercial area, it attracts a large number of shoppers, commuters, and leisure crowds. Particularly during holidays or peak sales periods, foot traffic in the Zhongjie area surges. Dongzhong Street Station ranks among the top 5 high-traffic stations on Line 1, with a daily exit flow of 35,000–45,000 passengers, and weekend/holiday peaks exceeding 80,000, with no off-season throughout the year.
The facade of the top lintel of entrance and exit escalators is part of the natural upward viewing angle for passengers entering or exiting the station. It cannot be avoided or bypassed, offering a broad, elevated view; the image can be clearly captured from a distance, and passengers tend to linger nearby for a long time. A single exposure is deeply memorable, achieving 100% forced reach. The advertising reach far exceeds that of ordinary wall stickers, firmly occupying the prime commercial cover position in the city. It naturally comes with the traffic halo of the commercial area, allowing brands to directly capture the core mindshare in the main street.
“Escalator lintel wall stickers” usually cover the top beams and surrounding wall areas of subway station entrances and exits. When passengers are about to take the escalator to exit or enter, their vision naturally focuses on this area directly in front of the escalator. The layout occupies the 'first glance' golden position of passengers’ sightlines, possessing strong visual compulsion, capable of forcibly exposing brand information.
The station radiates nearby commercial areas, office buildings, and young residential communities, primarily targeting highly active, high-spending people aged 18–45. It perfectly suits brand advertising needs for cosmetics and apparel, food and beverages, digital and household electronics, real estate and cultural tourism, and shopping mall promotions. It has outstanding conversion potential. Super escalator lintel wall stickers are rare and premium ad positions, with limited spots and minimal competition, allowing brands to achieve exclusive exposure in the commercial area.
Top commercial area traffic Mandatory first-screen exposure at entrances Young, high-spending audience Huge visual impact Exclusive scene – this is the top, scarce, entrance-level media that local brands in Shenyang must invest in and outward brands prioritize to establish a foothold.
