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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：People's Square | Format：Film | Duration：0 |
| Location：People's Square Transfer Passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：27.104㎡ | Min Period：4week |
Located on both sides of the main transfer corridor at People's Square Station for Shanghai Metro Lines 1, 2, and 8, this is Shanghai Metro’s top-tier S-class immersive wall media. It covers the entire corridor that connects Lines 1, 2, and 8, which all passengers must pass through when transferring. The station sees over 1.01 million passengers daily, making it the busiest station in Shanghai Metro. The transfer corridor is a must-pass route for all transferring passengers with no detours, ensuring full exposure—making it the number one advertising spot within Shanghai’s metro system in terms of traffic.
This media format mainly consists of large-scale wall decals, usually designed as continuous images, creating a highly impressive “visual corridor” effect. The wall adverts are visually striking and unobstructed. People’s Square is Shanghai’s busiest transfer hub with an average daily footfall of over 500,000. The main audience includes young travelers aged 20–35, urban office workers, and family groups, making it highly aligned with Disney’s target audience.
The transfer corridor is a long, narrow, enclosed underground space with no outside noise, so passengers are highly focused. People walk through and stay for 30–60 seconds, naturally focusing on the full-wall decals on both sides. The media’s effective reach is over 95%, and individuals can see the ads multiple times in a single transfer trip. Compared to regular lightbox media, brand recall and message penetration are greatly enhanced. The ads cover peak commuting hours in the morning, midday leisure, and evening sightseeing and consumption periods.
The transfer corridor is a must-pass visual touchpoint for passengers heading from the station to major shopping malls on Nanjing Road. It allows brands to get noticed early, so visitors can step out of the station and reach the offline stores directly. This completes the full marketing chain from 'underground ad exposure to in-store conversion.' The media here have the advantage of huge, frameless wall displays, where multiple panels can be joined together to create a super long, immersive brand visual corridor, with visual impact far beyond traditional lightboxes.
Located right next to the main exit flowing into Nanjing Road’s core shopping area, the corridor is the key visual touchpoint before consumers enter offline malls and stores. It perfectly ties together 'subway ad exposure + shopping district visits,' achieving a strong marketing conversion effect. The ultra-long immersive brand corridor is highly 'Instagrammable,' encouraging users to shoot and share on TikTok, Xiaohongshu, or WeChat Moments, generating free social second-wave viral reach and significantly boosting brand presence across the board.
The wall stickers cover passengers moving from the subway hall to the core shopping area, ensuring the media reaches 100% of the valuable foot traffic entering the district without any loss, creating full coverage that boosts effectiveness by 40%. With prime location traffic, a clean high-net-worth audience, precise consumption scene triggers, and strong brand endorsement, it builds a media barrier that’s almost impossible to replicate.
