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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Xujiahui | Format：Film | Duration：0 |
| Location：Xujiahui stairs | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4.2×2.6 | Min Period：4weeks |
The staircase ads are placed on the sides of the subway station stairs, making them highly visible and attention-grabbing. Xujiahui Station is located in Shanghai’s core sub-center, surrounded by numerous high-end shopping malls and office buildings. As a transfer station for three suburban rail lines, it has a huge passenger flow and is one of the most important stations in Shanghai’s metro system. The staircase ads cover high-traffic areas all day, allowing close contact with passengers and enhancing brand impact.
All passengers transferring between lines or entering and exiting the station must pass through these stairs, with no detours. The ads on both walls create an immersive visual wrap-around effect. Passengers spend 20–40 seconds going up or down, naturally looking at the walls on both sides. In the underground enclosed space, mobile signal interference is weak, so the media’s overall reach exceeds 98%. Regular commuters pass by daily, repeatedly reinforcing brand memory, giving this format stronger penetration than long-distance corridor lightboxes or pillar-wrapping ads.
Xujiahui Station sees over 800,000 passengers daily, making it one of Shanghai’s busiest transfer hubs. Staircase ads cover high-traffic areas all day, providing close access to a huge commuting and shopping crowd, giving brands maximum exposure. They not only greatly enhance visual continuity and storytelling, but also allow brand messages to be deeply received as passengers move, creating a strong immersive experience.
The station connects Caohejing Science and Technology Innovation Park, Xuhui University Cluster, and Hengfu Cultural Tourism District, seamlessly connecting underground to high-end business districts such as Grand Gateway Hang Lung and Meiluo City, gathering four premium customer flows: business professionals, university students, trendy consumers, and cultural tourism visitors. The year-round flow gap between peak and off-peak seasons is minimal, with a stable and solid exposure base, serving as the core golden media base covering young high-net-worth individuals in southwest Shanghai
The stairs lead directly to the underground entrances of major shopping malls in Xujiahui's core business district, serving as a key touchpoint for consumers before offline purchases. It perfectly opens the complete marketing closed loop of "immersive subway exposure—store-to-store conversion" in the shopping district, linking mall pop-ups and themed events for simultaneous warm-up, delivering outstanding on-the-ground conversion effects. The ultra-long wrap-around visual scene inherently has influencer check-in attributes, allowing audiences to spontaneously film and share on social platforms, enabling free secondary viral dissemination and significantly boosting brand awareness across the entire region
As a rare three-dimensional staircase encircling media in Shanghai's S-level hub, wall stickers and film create a three-sided immersive visual effect, with strong three-dimensional impact and highly creative extension. It can link with the station's dazzling projection gallery, transfer corridors, and column-wrapped columns to create an integrated branded zone throughout the station, connecting a complete marketing chain of "subway staircase immersive seeding + offline store conversion in Xujiahui business district," suitable for brands to capture the young consumer market in Southwest Shanghai and launch large-scale offline promotional events
