Media Resources

Different from the light boxes in conventional platform waiting areas, this is premium eye-level advertising media inside train carriages. Throughout the whole process of the train arriving at the station, stopping and departing, all passengers inside the carriage can directly view the entire giant screen through the windows, with no obstructions from platform screen door pillars or crowds.

The stair signs are installed on one side of the stairs and escalators at all entrances and exits of subway lines 9 and 10. They are the only mandatory passage for passengers entering and exiting the stations. The line of sight when going up and down the stairs naturally falls straight ahead, making it unavoidable, forcing close-range viewing, and resulting in very high exposure conversion rates.

A high-density, high-reach static advertising cluster located underground on Nanjing West Road in Shanghai’s core business district, covering the upper-level passage of People’s Square Station that connects Lines 1, 2, and 8. It enhances brand image and precisely reaches high-net-worth audiences.