- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenyang | Type：Metro | Frequency：0 |
| Address：Lines 1 and 2 | Format：Film | Duration：0 |
| Location：Entrance and exit | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4weeks |
The top-of-escalator wall posters are located on the main facade above subway entrances and staircases, making them the only visual point passengers look up at when entering or exiting the station. This is a naturally passive viewing point that the audience cannot avoid or skip. Whether entering or exiting the station, passengers come face-to-face with the imagery at close range, with high-frequency repeated exposure, instantly capturing the user's attention and quickly establishing the brand's first impression. The memory penetration effect far surpasses conventional in-station media.
The escalator top is a must-look-up point for passengers entering and exiting the station, making it a naturally 'passive viewing' golden media spot. It is unobstructed, has no competition, and cannot be skipped. It is visible at a close distance and clear from afar, with 100% forced exposure. There is no space for ad blocking. With dense daily outbound passenger flow and high-frequency repeated exposure, brand recall is strong. Line 1 has an average daily passenger flow of about 570,000, Line 2 about 530,000, totaling 1.1 million passengers per day, making these two lines the most crowded and highest-spending in Shenyang.
The escalator top facade is within the natural upward gaze of passengers, creating a 'first-glance' visual impact with high information reach. While riding the escalator in or out of the station, passengers are in a relatively enclosed space moving at a slow pace, and their gaze is naturally drawn to the large poster on the top and wall. This scenario naturally possesses the characteristic of 'forced viewing,' allowing brand information to be effectively delivered in depth and without interruption within the few tens of seconds passengers spend going up or down.
Shenyang Metro Lines 1 and 2 A-level stations are officially classified by Shenyang Metro as high-stability traffic stations, covering the core urban residential areas, main commuting roads, regional commercial areas, medical and educational facilities. They avoid low-traffic remote stations, providing a large and stable passenger base with a high-quality audience. By placing exclusive prime media locations on the escalator top walls at station entrances and exits, a high-reach, high-memorability, and high-conversion offline communication matrix is created.
The escalator top wall ads are mainly located on the ceiling above the automatic escalators and on the side walls at metro station entrances and exits, breaking the limitations of traditional flat advertising. They fully utilize passengers' upward and forward viewing lines while riding the escalator, forming an immersive visual corridor in the enclosed passage space, delivering a strong immersive visual impact to passengers entering and exiting the station.
The entrance and exit spaces feature simple single-position single ads, with no competing product stacking, making the visual impact strong and the brand recognition rate over 90%. This achieves “instantly memorable, instantly impactful,” with higher reach, stronger memorability, and lower interference. Passengers directly face the visuals up close, with single exposure durations of 3–5 seconds and high-frequency repeated contact, increasing brand recall by 60%, achieving the dual value of “brand image and terminal traffic generation.”
Escalator top wall ads = city-level stable passenger flow, mandatory first-screen exposure at entrances, high-spending targeted audience, high cost-effectiveness with low CPM, closed-loop exposure-to-conversion, long-lasting and low-maintenance. They are a highly certain, high-return, low-risk offline traffic asset, essential for local Shenyang brands and the preferred first choice for outward brands to establish a presence.
