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- Media Map
| Area：Tianjin | Type：Metro | Frequency：240 |
| Address：Xiaxiafang | Format：led | Duration：15s |
| Location：Station Hall | Min Qty：4 | Operating Time：6-23o'clock |
| Size：197.16㎡ | Min Period：4week |
Located in the central core area of the station hall is the well-known "Diamond No.1" brand exhibition zone. Built with an integrated combination of P1.8 high-definition flexible curved LED large screen and surrounding curved light boxes, it serves as an iconic immersive composite media of Tianjin Metro. Occupying the visual center of the station hall, it sits on the necessary passenger flow routes for entry, exit and two-way transfers. Its 360° annular curved structure breaks the limitations of traditional flat advertisements with no visual blind spots from multiple angles, enabling passengers to naturally capture screen content regardless of their travel direction.
Xiawafang Station is situated in one of the key business districts and CBD core areas in Tianjin. It attracts massive passenger flows for daily commuting and consumption, with its daily entry and exit passenger volume ranking among the top of Tianjin Metro, laying an extremely solid foundation for communication. The combination of the giant curved screen and oversized light box media not only boasts strong information carrying capacity but also features dual functions of artistic expression. Its visually striking design can effectively draw passengers' attention and create a communication scenario with high dwell rate.
Upon entering the station hall atrium, passengers are surrounded by omnidirectional dynamic visuals, with advertising information fully within sight. Free of visual blind spots and competing advertisements, an immersive communication space of "human-screen integration" is formed. Brand information achieves zero-selective exposure. Passengers' gazes naturally fall on the media to form a "visual narrative flow". The memory retention rate of brand information rises by more than 40%, helping brands deliver differentiated exposure and quickly capture the audience's mind.
The complete set of media installations is centrally arranged in the central core area of the station hall, serving as landmark benchmark media within the station. Free from interference from numerous scattered surrounding advertisements, it features an independent and complete display space that effectively avoids clutter of advertising information. Its sleek curved design delivers outstanding aesthetics and a futuristic feel, boasting far higher visual recognizability than conventional light boxes and flat-screen media. It readily attracts passengers to stop and watch voluntarily, encourages spontaneous photo-sharing, and possesses innate potential as an internet-famous check-in spot.
The curved surface structure broadens the viewing angle and eliminates visual blind spots from multiple directions, enabling passengers to clearly view the content from any direction of travel. Curved LED screens play dynamic videos and time-shared rotating content; dynamic light and shadow generate strong appeal, which can quickly draw passengers away from their mobile phones. As a static image carrier, curved light boxes continuously reinforce the brand’s core visuals. The combination of dynamic and static elements creates a comprehensive communication scenario, and coordinated operation of both can jointly form an impressive immersive exhibition zone.
Benefiting from high-quality passenger flow at this key transport hub, exclusive station hall space and the distinctive internet-famous curved visual form, this media can efficiently reach high-value audiences including urban white-collar workers, business professionals, middle-class families and young core consumers. It caters to mid-to-high-end promotion demands across diverse sectors such as automobiles, finance and insurance, high-end real estate, light luxury retail, urban cultural tourism and new product launches. It constitutes a rare platform integrating brand image display and result-driven marketing in the core business district of Hexi District, Tianjin.
