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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Fengqi Road | Format：led | Duration：0 |
| Location：Station Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：\ | Min Period：4week |
As an important interchange station for Line 1 and Line 2, it attracts nearly 200,000 passenger trips daily and gathers three high-quality groups: urban commuters traveling between the western and northern parts of the city, and tourists visiting the West Lake Scenic Area. The interchange sees heavy passenger flow during morning and evening rush hours. All passengers transferring in both directions and entering/exiting the station must pass the giant screen area. The audience mainly consists of core consumers aged 18–45, including stable local residents and floating tourists, making this location ideal for brands to cultivate the market in downtown Hangzhou.
Located on the main thoroughfare for interchange in the station hall, it serves as an unavoidable core route for transferring passengers, naturally enabling mandatory exposure. The enclosed station hall environment minimizes external distractions and cuts down advertising clutter. The high-brightness dynamic screen readily captures attention, delivering a far higher viewership rate than traditional light boxes. Passengers naturally slow down and pause during transfers, with an average dwell time of 8–12 seconds — 2 to 3 times longer than that of ordinary advertising screens. The extended exposure strengthens brand recall.
While transferring, passengers walk at a moderate pace with relaxed focus, greatly reducing the likelihood of looking down at mobile phones. This results in longer effective viewing time, fuller information absorption and markedly improved brand recognition, bringing much higher communication efficiency than scattered ordinary advertising spots. Positioned at the optimal eye level for pedestrians, it offers an immersive close-up viewing experience with no obstructions from columns or walls to maximize visual impact. Naturally occupying the traffic gateway of the business district, media spaces of the same specification in comparable commercial zones generally command a premium of over 35% compared with regular locations.
Located along Yan'an Road in Hangzhou, the prime urban commercial corridor, this location seamlessly connects two core business districts — Wulin and West Lake Hubin. It serves as a key transit hub for daily commuters, commercial shoppers and tourists heading to West Lake, boasting unmatched geographical advantages. Positioned at the heart of the station concourse, the dynamic giant LED screen enjoys massive exposure to high-quality audiences, making it a landmark digital medium at interchange stations in the city centre.
Featuring an ultra-wide horizontal giant screen, its expansive horizontal frame is ideal for dynamic display of brand long graphics, serial visuals and promotional videos. Adapted to all-day lighting conditions inside the station concourse, it delivers outstanding performance in dynamic visuals with far stronger visual impact than conventional vertical display screens. Unlike scattered static light boxes within the station, its high-definition dynamic videos feature vivid colours and eye-catching motion. The screen supports independent advertisement release and can also work in coordination with surrounding wall stickers and wrapped pillar media to create immersive brand corridors and enrich creative marketing approaches.
This advertising spot focuses on immersive creative communication and social viral dissemination. With an optimal viewing angle enabling audiences to watch the screen at close eye level, it easily attracts passers-by to stop, take photos and post spontaneous check-in recommendations on Douyin and Xiaohongshu. It helps brands achieve dual communication effects: offline massive exposure and full-scale online viral spread. In addition, leveraging the pre-store passenger flow route inside the metro station, it forms a complete conversion chain from advertisement exposure to in-store consumption, presenting prominent strengths in integrating brand building and sales performance.
