Media Resources

All domestic arriving passengers, after retrieving their luggage, proceed to the pick-up area or ground transportation stations. This area is a one-way route with no diverging paths. Light boxes are installed above exit doorways or on both sides of the passage, directly in the natural line of sight of passengers, ensuring full, mandatory, and comprehensive exposure, effectively guaranteeing the basic coverage rate of communication.

This lightbox is located above or on surrounding pillars of the baggage claim area in the domestic arrivals section of the terminal, directly in the line of sight of passengers waiting to claim their luggage. It reaches all domestic inbound passengers, with a daily audience of over 30,000 and an annual reach exceeding ten million.

Junxiangyuan has a stable and highly loyal family customer base. It is located at the main vehicle and pedestrian entrances of the community, where all traffic must pass through. The advertising uses double-sided high-definition screens to ensure that residents and visitors can receive effective information within the 3–8 seconds they wait for the barrier to lift. With concentrated daily vehicle and pedestrian flow, it provides a high-frequency, highly focused advertising scenario for barrier gate ads.

S-level curtain walls are often located on the side of main subway entrances and exits, directly facing the peak flow of passengers entering and leaving the stations. They reach hundreds of thousands of commuters, tourists, and nearby shopping district consumers daily, creating a high-frequency, high-exposure communication scenario that provides around-the-clock visual attraction and effectively enhances brand recall.

High-spec advertising media located in the platform waiting area, facing the train tracks, belongs to the S-level core positions within Dalian Metro's advertising resource system. It has strong visual impact and communication penetration, with a daily passenger flow of over 100,000, and outstanding media value.

The main trunk lines in the central urban area of Dalian pass daily through key commercial districts, transportation hubs, and large residential areas such as Qingniwa Bridge, Xi’an Road, Xinghai Square, and South China Plaza. Relying on high-frequency and long-hour operations, they achieve widespread coverage of the local resident population, office workers, students, and the mobile population.

As a moving city landscape, tram advertisements attract more attention than static ads. The visuals are striking and have greater visual impact, the ad display period is long, allowing continuous influence on the audience and strengthening brand recall.

The Dalian Bus Route 16 has a route length of 13.8 kilometers outbound and 13.6 kilometers inbound. It starts in the west at Dalian Ocean University Station and passes through major areas such as the Second Affiliated Hospital of Dalian Medical University, Xinghai Square, Olympic Square, Zhongshan Square, and Harbor Square, where advertising exposure is high.