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- Media Map
| Area：Dalian | Type：airport | Frequency：0 |
| Address：Dalian Zhoushuizi Airport | Format：Light box | Duration：0 |
| Location：Domestic Level 1 Arrival Exit | Min Qty：2 | Operating Time：0-24o'clock |
| Size：3m×6.75m=20.25㎡ | Min Period：year |
Located at a key spot at the arrival exit on the first floor of the Domestic Terminal at Dalian Zhoushuizi Airport, it is the last stop for passengers concluding their journey and leaving the airport, creating a strong visual focal point in the exit passage. At this point, passengers are in a relaxed state at the end of their trip, with attention levels about 40% higher than in ordinary scenarios, and the reception rate of advertising information exceeds 98%.
As the only route for domestic arriving passengers to leave the airport, this lightbox achieves 100% coverage of all domestic flight passengers, reaching over 10,000 people daily. The lightbox not only reaches domestic arriving passengers but also covers people coming to pick them up, achieving dual audience exposure and further expanding the advertising reach. Passengers typically spend 3-5 minutes in the exit passage waiting for others, organizing luggage, or confirming travel plans. During this period, their attention quality is extremely high, making advertising information more easily remembered.
The domestic first-floor arrival exit is the only route for passengers leaving the terminal, with no diversion or detours. The lightbox advertisement here directly faces the passengers’ path, ensuring full coverage without omissions. Its exposure efficiency is much higher than that of open-area advertisements. It not only reaches passengers but also covers the group waiting for arrivals at the exit.
Placed in the passage, the screen has a well-proportioned size and uniform brightness, providing strong visual impact. Whether for brand image or product information, it clearly presents high-end scenarios. Enhanced by the premium context, it elevates brand tone and creates a memorable endpoint in the journey, with exposure likely transforming into long-term impression. It is suitable for regional promotion and long-term brand image campaigns.
As the final visual touchpoint connecting travelers with the Dalian International Shipping Center, the lightbox not only conveys advertising messages but also indirectly showcases the city's image, helping brands deeply associate with the urban style of Dalian. Leveraging the airport's gateway effect, this lightbox becomes an important window for brands entering the Dalian market, creating a closed loop from airport exposure to city consumption, and providing long-term communication value for brands.
The lightbox uses a combination of high-definition spray printing and premium backlighting, achieving more than 95% color accuracy. Even in the complex lighting environment where natural light at the exit intersects with indoor lighting, the display remains clear and bright, perfectly presenting the brand's high-end quality. Its ultra-thin frame design integrates seamlessly with the overall terminal decor, neither obstructing passenger flow nor compromising advertising effectiveness.
Thanks to its rare resources, precise targeting, high-net-worth audience, and long-term return composite investment value, it has become a preferred choice for regional advertising investment. Serving as a key touchpoint connecting brands with the high-end market in Northeast China, this lightbox not only delivers measurable advertising returns but also helps brands build long-term competitive barriers, maximizing investment value.
With the golden attributes of 'must pass by, must see, and easy to remember,' the lightbox serves as an important media bridge linking incoming travelers with the local economy, culture, and services. Its scarcity, efficiency, and scene adaptability make it an irreplaceable strategic asset among regional advertising resources.
