Media Resources

The main trunk lines in the central urban area of Dalian pass daily through key commercial districts, transportation hubs, and large residential areas such as Qingniwa Bridge, Xi’an Road, Xinghai Square, and South China Plaza. Relying on high-frequency and long-hour operations, they achieve widespread coverage of the local resident population, office workers, students, and the mobile population.

As a moving city landscape, tram advertisements attract more attention than static ads. The visuals are striking and have greater visual impact, the ad display period is long, allowing continuous influence on the audience and strengthening brand recall.

The Dalian Bus Route 16 has a route length of 13.8 kilometers outbound and 13.6 kilometers inbound. It starts in the west at Dalian Ocean University Station and passes through major areas such as the Second Affiliated Hospital of Dalian Medical University, Xinghai Square, Olympic Square, Zhongshan Square, and Harbor Square, where advertising exposure is high.

The lightbox advertisements in Dalian bus waiting halls are located on major streets and transportation hubs in the city, and are important nodes for citizens' daily travel. These advertising spaces not only cover a wide range, but also accurately reach the target audience, providing an efficient and eye-catching display window for the brand.

Dalian double decker buses are not only an important means of transportation for citizens and tourists, but also a beautiful moving scenery line in the city. These buses shuttle through various corners of the city with their unique red and black color scheme, especially eye-catching on busy roads such as Zhongshan Road. Vehicle advertising utilizes this high visibility to provide a unique and effective platform for brand promotion.

The tram in Dalian is not only an important means of transportation for citizens' daily travel, but also a symbol of carrying a hundred years of history and culture. Since the opening of the first line in 1909, it has witnessed the changes and development of the city. Nowadays, these historic trams have been revitalized through body advertising, becoming a unique platform for showcasing brand image and conveying commercial information.