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- Specs
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- Media Map
| Area：Dalian | Type：airport | Frequency：0 |
| Address：Dalian Zhoushuizi Airport | Format：Light box | Duration：0 |
| Location：Domestic baggage claim carousel | Min Qty：2 | |
| Size：1.65m×8.9m=14.69㎡ | Min Period：year |
As one of the first impression points for passengers arriving in Dalian and one of the last contact points before departure, the baggage claim area is characterized by a longer stay time (averaging 5–10 minutes), focused attention, and relaxed emotions. Passengers naturally look up to observe the carousel and overhead signage while waiting for their luggage, providing high-focus, low-interference effective exposure for lightbox displays.
Located in the sole visual focal area for passengers waiting for luggage, it ensures all-angle communication with over 95% ad reception. Passengers’ focused attention while waiting encourages active browsing of surrounding information, increasing ad recall by 3–5 times. It covers high-end groups including business and leisure travelers, primarily aged 25–55, with strong purchasing power. Large-sized lightboxes enhance brand image, making them suitable for showcasing high-end brand identity and product promotions.
Directly above the baggage carousel is a mandatory line of sight for passengers waiting for luggage, ensuring all-angle communication with ad reception rates exceeding 95%. While waiting, passengers are likely to discuss the ad content with companions, generating word-of-mouth promotion and increasing overall ad exposure, covering an average of 20,000–30,000 domestic arriving passengers daily.
The area directly above the baggage claim carousel is a core and scarce advertising resource at the airport, specifically designed to reach high-end domestic arriving passengers. It offers high return, precision, and stability in investment, making it an excellent choice for companies aiming to expand the market and enhance brand value.
With its four core advantages—mandatory stop scenario, prime visual location, high net-worth traffic, and low-interference environment—it has become a golden media resource for brands to precisely reach target audiences and establish deep brand recognition in the Dalian market. It covers core populations in Dalian and surrounding cities, while also reaching both domestic and international travelers to Dalian, forming a local and incoming two-way communication network.
As an important visual window connecting travelers and the city, this lightbox not only serves advertising purposes but also indirectly showcases the city's image and brand style. It has become a crucial bridge for brands entering the Dalian market and expanding regional influence.
Relying on Dalian Zhoushuizi Airport’s position as a regional hub, the lightbox becomes an important gateway for brands entering the Dalian market. Utilizing the airport’s gateway effect enhances brand influence, helping brands closely align with the city’s style and boosting brand premium value. Travelers retain advertising information longer after their journey, forming a closed loop of 'airport exposure → city consumption,' providing long-term communication value for brands.
As a rare advertising resource in Northeast China’s core aviation hub, the airport lightbox leverages its unique situational value, precise audience reach, and long-term brand empowerment. Each exposure converts into effective recognition, significantly improving return on investment.
