Media Resources

Located on the mandatory path that travelers take after checking in and before passing security, the exposure rate is nearly 100%. The audience consists of business and leisure travelers with high spending power, occupying the first golden spot in the departure process where travelers spend the longest time, are most relaxed, and their visual attention is most focused.

The departure hall experiences a high daily passenger flow, with travelers staying an average of 15–20 minutes. From arrival and check-in to pre-security, the complete flow provides ample viewing time and an immersive environment for LED screens, supporting high-definition video and multi-screen splitting, combining both functionality and artistry.

Located in the heart of the old city on Guiwu South Road, Yunyan District, this is a well-established residential community with high daily traffic of both people and vehicles. The main entrance of the community serves as the only access point, which all vehicles and most pedestrians must pass through, ensuring that the advertising content achieves nearly 100% coverage efficiency.

As the only traffic node for people and vehicles, it naturally creates high-frequency, forced visual contact scenarios. The advertisement display is precisely exposed multiple times a day as the barrier rises and falls. With the main entrance and exit being the only access point, it creates a 3–5 second golden attention window, making the advertisement a premium medium for the local brand market.

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.

The core landmark building in Yunyan District integrates office space and commercial facilities. Within a 3-kilometer radius, it covers top commercial areas such as the Fountain Square and the Grand Cross, attracting an average daily foot traffic of over 100,000 people. The advertising reach is extensive, with no other advertisements interfering, allowing brand information to capture audience attention exclusively and boosting memory retention by 3-5 times.

Above the entrance and exit channels that vehicles and pedestrians in the community must pass through, or on both sides of the barrier gate, brand information is forced to be exposed and repeatedly reached by taking advantage of residents’ fixed daily routine of lifting the gate—passing through—waiting. The advertisement cannot be avoided or skipped, effectively enhancing memory retention.