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- Media Map
| Area：Guiyang | Type：Community | Frequency：0 |
| Address：108 Wunan Road | Format：barrier gate | Duration：0 |
| Location：Kwun Chuk Garden | Min Qty：1 | |
| Size：310cm×80cm | Min Period：week |
Relying on the four core advantages of the core location of the first ring, intensive medical and educational resources, high-consumption power household groups, and mandatory high-frequency exposure, advertising has become a high-quality community media for brands to accurately reach mid-to-high-end families and medical-related consumer groups in Yunyan District, Guiyang, and the comprehensive advertising ROI is about 25% higher than that of ordinary communities, especially suitable for medical and health, education and training, home building materials, financial services and other industries
The vehicle needs to pause for a short time in front of the barrier to wait for the pole to be lifted, the driver's eyes will naturally focus on the advertising screen in front, and pedestrians will also pay attention to the dynamics of the turnstile area when passing, forming an effective gaze window of 3-5 seconds, and there is no interference such as mobile phone push and commercial advertising, with high concentration of information reception, conspicuous position, clear picture, and good outdoor publishing effect, which can effectively attract attention and convey the core message of the brand
Located on Guiwu South Road, Yunyan District, there are many high-quality primary and secondary schools around, with a high proportion of middle-aged children, and a large demand for education and training, maternal and child products, parent-child services, etc., only 382 meters away from Guiyi Station of Metro Line 3, with convenient transportation, connecting Beijing Road, Yanwu Street and other urban trunk roads, radiating 400,000 permanent residents within 2km of the surrounding area, and an average of 5,000 medical patients and their families passing through the community every day, forming a secondary reach of medical-related consumption and covering potential customers in the whole industry chain around the medical area
Advertising leverages four core advantages: location superiority, precise audience targeting, efficient dissemination, and controllable costs, making it the preferred media for brands to deeply engage in community markets and reach the main household consumers. It is particularly suitable for industries such as healthcare, home furnishing and decoration, automotive services, and local lifestyle, achieving dual marketing goals of brand exposure and driving traffic to stores.
With its core characteristics of exclusive scenarios and precise reach, it has become a key vehicle for brands to penetrate communities and connect with target audiences. Relying on the maturity of the residential community, its location advantages, and the characteristics of the population
This advertising precisely occupies the core scenarios at community entrances and exits, achieving efficient reach without the need to deliberately attract attention. It satisfies various brands’ community exposure needs, creating a unique media value that sets it apart from other community advertisements.
Advertising allows brand promotion to naturally integrate into residents’ daily travel routines, bypassing multiple layers of dissemination, and precisely reaching high-potential local consumer groups. It helps brands deeply cultivate the community market in a cost-effective way, driving the transformation of exposure into actual consumption, becoming a high-quality choice for local brands to strengthen their regional presence.
Barrier advertisements can help brands achieve extensive community exposure while precisely reaching high-potential consumer groups, bridging the final mile between the brand and local customers. This makes it a premium media choice for local brands to deeply engage the Guiyang community market and enhance marketing effectiveness.
