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| Area：International | Type：Metro | Frequency：0 |
| Address：Jamsil Line 8 of the subway | Format：Light box | Duration：/ |
| Location：Jamsil Line 8 of the subway | Min Qty：2 | |
| Size：1080 * 1920 | Min Period：month |
The pillar light box is usually a tetrahedral structure, containing 2 static posters and 2 dynamic video screens, with galvanized steel columns reinforcing the base, and the height is generally ≥ 1.8 meters to reduce the risk of collision
It is mainly laid out in densely populated areas such as station hall passages, transfer nodes and entrances and exits, and is combined with the guidance sign system to have both advertising display and space guidance functions
High-brightness LED diffuse light source is used to ensure that the light box has a clear picture in a low-light environment, and the light output is uniform and glare-free
As Jamsil Station connects the amusement area and the business district, the content of the lightbox often focuses on tourism promotion, luxury goods and entertainment activities (such as Lotte World themed advertisements) to match the preferences of young consumer groups
Through high-intensity passenger flow coverage, technological innovation and precise scene marketing, the Jamsil Standing Pillar Light Box has become one of the core carriers of Seoul Metro's advertising network. Its design takes into account both functionality and commercial value, reflecting the deep integration of urban transportation space and media
As an interchange hub for Line 2 and Line 8, Jamsil Station has an average daily passenger flow of more than 2.31 million passengers, and is connected to the Lotte World business district and Hangang Park, forming a high-intensity aggregation node for young consumer groups. The pillar light box is placed in the transfer channel and the core circulation line of the station hall, and passengers are forced to reach within an average waiting interval of 90 seconds, and the exposure can reach 10,000 people in a single day
Among the subway passengers, 61.8% are aged 25-40, and 70% are corporate employees and managers, with strong consumption decision-making power. Due to its proximity to the entertainment business district, Jamsil Station has a higher proportion of young tourists and business white-collar workers, which is in line with the core target group of advertisers such as luxury goods and digital products
The pillar light box is combined with the tourist information point and the entrance of the commercial street to directly reach the leisure passenger flow with strong consumption willingness. The case shows that when the artist Hwang Hyun-chen's birthday support advertisement was placed on Jamsil Station, the fan interaction conversion rate was 27% higher than that of ordinary sites
Through the triple advantages of scene monopoly, crowd accuracy, and technological foresight, the Jamsil Standing Pillar Light Box has become a strategic media choice for brands to tackle the Seoul market, especially suitable for marketing goals such as new product launches and high-end brand image building
The pillar light box can be combined with AR technology (such as scanning the code to unlock the Paradise coupon), or linked with the carriage pillar advertisement to form a "platform-train" communication matrix, which can deeply penetrate the passenger journey
