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- Media Map
| Area：International | Type：Metro | Frequency：0 |
| Address：Metro Changzhi Line 8 | Format：Light box | Duration：/ |
| Location：Metro Changzhi Line 8 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：1080 * 1920 | Min Period：month |
It is concentrated in the corridor and platform waiting area on the station hall level, and is combined with the guidance sign system to cover the main circulation of passengers
The high-brightness LED light source is used to eliminate glare through diffuse reflection technology, and it adapts to the lighting environment of the underground space as a commuting hub in Songpa District, covering a stable commuter population every day. Combined with the forced access characteristics of the enclosed space, passengers form high-frequency exposure within an average waiting interval of 90 seconds
The content of the pillar light box often focuses on local commercial promotion, such as community services and retail brands, to match the consumption needs of surrounding residents; At the same time, it undertakes the artist's support advertisement (refer to the case of Jamsil Station) to attract young people to interact
With full coverage of commuting scenes, cost-effective operation and maintenance, and community-based content adaptation as its core competitiveness, Changzhi Standing Pillar Lightbox is a high-quality medium for brands to penetrate the local market in Songpa-gu, Seoul. Although its standardized design does not apply cutting-edge light and shadow technology (such as Jamsil Station), it still has strong regional marketing value with its stable passenger flow foundation and accurate regional positioning
Jangji Station is located at the intersection of the core residential area and the main transportation line (Songpa-daero) in Songpa-gu, Seoul, connecting to the Seoul Outer Ring Expressway, and is an important commuting node in the southern section of Line 8. It covers a stable daily commuter flow, especially attracting people with high consumption potential, such as employees of surrounding enterprises and community residents
The pillar light box is laid out in the passage of the station hall floor and the waiting area of the platform, which overlaps with the passenger entry and exit of the station and the ticket purchase line. There is no interference of natural light in the underground space, and the high-brightness LED light source (brightness ≥ 1.8 meters standard) ensures that the picture is clear and visible for 24 hours, and passengers stay for more than 90 seconds, and their attention concentration is increased by 40% compared with the open environment
The dynamic screen supports color programming and light and shadow changes, and the memory of measured dynamic content is 50% higher than that of static; The LED light source eliminates glare through diffuse reflection technology, adapts to the lighting environment of underground space, and the color reproduction of the picture reaches more than 95%.
Relying on the attributes of the residential area of Songpa District, the content of the light box focuses on community services and retail brand promotion, and accurately matches the daily consumption needs of surrounding residents. At the same time, it undertakes fan support advertisements to attract young people to interact and convert
Commuting traffic monopoly: Forced exposure in enclosed spaces, brand recall increased by 40%.
Local marketing efficiency: The community consumption scene is deeply bound, and the advertising conversion rate is 20% higher than that of ordinary sites
Low-carbon intelligent operation and maintenance: In response to the green policy of South Korea's subway, the long-term investment cost advantage is significant
