Media Resources

Covering an entire wall in an integrated manner, it boasts powerful immersive communication capabilities, the ability to capture passenger traffic compulsively, and well-established social media viral potential. It serves as a benchmark advertising resource in Hangzhou Metro for celebrity support campaigns, IP promotion and brand event marketing.

Non-standard media completely breaks through the fixed size and specification limitations of traditional light boxes, LEDs and wall stickers. Leveraging the spacious and transparent concourse, favorable floor height and well-organized traffic flow of Fengqi Road Station, it enables fully customized scene creation for all scenarios.

Passengers have to pass through facing forward whether entering, exiting or transferring stations. The close viewing distance of 1 to 3 meters greatly raises audience attention, effectively reducing distractions caused by mobile phones. Its exposure intensity and memorability far exceed traditional static light box advertisements.

Passengers will pass through this spot many times while waiting for inquiries, resting before their trains, and traveling to and from ticket gates. A single passenger may view the advertisements 3 to 8 times during one trip, resulting in far deeper memory retention than media viewed briefly while passing through corridors.

This advertising space is located on the wall of the Raffles City complex at the intersection of Xinye Road and Fuchun Road, with zero obstructions. The advertisement display delivers premium, crisp and grand visual effects. Xinye Road is the only thoroughfare connecting Qianjiang New Town to the viaduct, with nearly 50,000 vehicles passing by this advertising spot every day. Most vehicles heading to and leaving Raffles City and MixC will pass through this road section.

A 798-square-meter giant screen works in tandem with tens of thousands of square meters of dazzling building facades. As the only interactive light and shadow platform combining buildings and screens in downtown Hangzhou, it stands prominently at Hangzhou Guoda City Plaza, facing Wulin Square, the "city living room" of Hangzhou, serving as an unparalleled urban landmark.

The crossroads where Jianghan Road Pedestrian Street intersects Zhongshan Avenue features mixed pedestrian and vehicle traffic. With unobstructed viewing from multiple perspectives, advertisements gain passive exposure across all scenarios including foot traffic, passengers in vehicles and passengers exiting subway stations, enabling natural and efficient all-scenario passive audience reach.

Qibao Garden City is located in the core area of Genbei, on the north side of Phase II of Qianjiang New Town with a straight-line distance of merely 850 meters and 1.8 kilometers to the Qiantang River, enabling seamless connection with Phase II of Qianjiang New Town. The project is 6 kilometers away from the core zone of Qianjiang New Town and 8 kilometers from Wulin Business Circle.