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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 583 Jiuhe Road, Shangcheng District | Format：led | Duration：15s |
| Location：Qibao Garden City | Min Qty：1 | Operating Time：10-21o'clock |
| Size：18m × 8.5m = 153㎡ | Min Period：1 |
Located at the intersection of Jiuhe Road and Sanguantang Road, this four-lane arterial road in both directions creates a mandatory viewing window when vehicles wait for traffic lights. Private car traffic delivers round-the-clock repeated ad exposure. Adjacent to Li-Ning Sports Park and Riverside Park, the site draws dense crowds of sports enthusiasts and families with kids for leisure activities on weekends. It maintains steady foot traffic all year round with no off-season. The catchment area is home to numerous young families and young urban residents. Thanks to the mall’s carefully curated business mix, it attracts crowds pursuing high-quality lifestyles, boasting tremendous potential for audience consumption conversion.
Sitting at the geographic heart of Genbei New Town and within the radiation scope of Qianjiang New Town Phase 2.0, the location covers a permanent resident population of 456,000 within a 3-kilometer radius and 1.072 million permanent residents within a 5-kilometer radius. Surrounding developments include dozens of established high-end residential compounds such as Greentown Yangliujun, the headquarters of Metro Group, sci-tech industrial parks and Li-Ning Sports Park. It achieves frequent audience coverage via four streams of traffic: metro passengers, private motorists, local community residents and parent-child leisure visitors, maximizing advertising return on investment.
Built atop Qibao Station of Metro Line 1 with zero distance from Metro Exit D, the mall is directly connected to the metro via an underground passage. Commuters pass by the large-screen advertising area right after exiting the station, bringing massive fixed pedestrian flows during morning and evening rush hours on workdays. Linked to Qiantang Expressway and Jiuhe Road arterial road, it connects East Railway Station and Qianjiang New Town Phase 2.0 with consistent cross-district commuter and private car flows all year long. Such prime advertising spots are rare and irreplicable. There is a severe shortage of large facade landmark LED screens of equivalent grade across eastern Hangzhou, and the scarcity of this media resource drives up its premium value.
Positioned at the cross-shaped arterial roads of the city to capture two-way traffic flow and create a compulsory viewing scenario, the site sees non-stop all-day traffic from private cars, public transit and non-motor vehicles. Surrounded by clusters of high-end residential compounds, sci-tech industrial parks and Li-Ning Sports Park, it boasts a dual passenger base consisting of established local residents and office workers. Free from vacant off-season periods, it maintains steady and abundant footfall as a scarce large-format high-definition outdoor advertising medium in the area, ideal for city image promotion, official brand announcements and regional marketing exposure.
Garden City is a park-style open-air PARK MALL commercial complex. Its sunken plaza at the main entrance and outdoor walkways host regular weekend markets, parent-child events and internet-famous influencer visits all year round, making the large LED screen a popular photography check-in spot. Shoppers voluntarily shoot short videos and photos to post on Xiaohongshu and Douyin, generating offline screen exposure alongside viral localized online sharing and delivering extra complimentary nationwide brand exposure.
Boasting irreplicable landmark positioning, prime footfall benefits from core business districts and efficient reach to high-net-worth target audiences, LED billboard advertising stands as a scarce investment asset within the outdoor media sector. It serves not only as a strategic platform for brand image building but also satisfies investors’ core demands for targeted value and risk resistance thanks to steady short-term cash flow and long-term asset appreciation, with its investment value far exceeding the simple traffic monetization logic of conventional outdoor advertisements.
