Media Resources

The T1 departure main building lightbox set is usually located on both sides of the core passage from behind the check-in counters to the security entrance. Here, passengers converge from the dispersed state in the hall into linear flows, forming a natural traffic funnel that achieves a 100% forced reach rate and completely eliminates visual blind spots.

The departure corridor is the inevitable path for passengers to reach security checkpoints and boarding gates. It has a natural one-way flow and enclosure. Unlike the dispersal of attention in the open space of the hall, the display boards inside the corridor are usually arranged in a symmetrical or continuous array on both sides, forming a long brand corridor.

The media composition consists of: 850 floating spheres, 3 curved LED screens, 5 surfaces, 2 stages, 1 lightbox. The brand new booth media combination plan breaks the single dimension of traditional advertising, perfectly integrating the interactive experience of physical space with the visual impact of digital media, creating a highly compelling marketing loop.

Airport lightboxes are not simply lighting fixtures or advertising carriers. Carefully arranged and cleverly embedded above check-in islands, in front of security checkpoints, and at key points along main traffic routes, they not only provide clear functional guidance but also convey brand warmth through high-brightness images.

The security checkpoint in Zone B on the third floor is a key choke point connecting the domestic departure hall with the core boarding isolation area. The LED screen at this checkpoint, with its prominent location and dynamic visual appeal, has become the final and most concentrated point of focus for passengers before passing through security.

The domestic departure TV on the third floor of T1 creates an immersive dynamic communication space. High-definition digital screens are usually hung at the optimal angles of passengers' eye level or slightly above, naturally drawing their attention to the moving images on the screens and deeply embedding themselves in the passengers' minds at that moment.

At Terminal 2, the elevator directly below the domestic arrivals corridor is right in front of passengers, serving as a key visual focal point for travelers moving from the arrivals corridor to the first-floor exit. It is a critical traffic node for passengers leaving the terminal after baggage claim, with natural sightlines focusing on the media on the wall beside or directly in front of the escalator.

Located at the critical choke point before passengers enter the isolation area, it serves as the visual hub connecting the check-in hall with the boarding isolation zone. With its unique positioning advantage and the specific psychological state of passengers at this moment, it has become a high-value platform for brand display.