Media Resources

Even under the complex lighting environment of Hall T1, the image remains clear and sharp, closely following the flow of passengers—from entering the hall to check in, to queuing for baggage drop, and then heading to the security checkpoint, the TV screens follow like a shadow, forming a continuous visual corridor.

The international security checkpoint is adjacent to the duty-free shop area and the boarding gate, serving as a key point for passengers to make cross-border consumption decisions. In the core waiting area in front of the security gates, passengers actively stop, and the ad view rate reaches nearly 100%.

The giant electronic media main screen, suspended directly in front or above to the side, has become the visual core of the entire area with its stunning visual impact. The high-definition LED screen usually plays dynamic city image clips, with extremely high color saturation and sharpness that catch the eye.

The security checkpoint is a semi-enclosed linear passage. Once passengers enter the queue, they are restricted in all directions—front, back, left, and right. The freedom of vision is greatly reduced, and by using the strong attraction of dynamic visuals, it forcibly intrudes into the field of view during the fragmented time passengers spend waiting for security checks.

High-altitude light boxes take advantage of the absolute superiority of vertical space, occupying the unavoidable line of sight when passengers look up. In the complex environment at eye level filled with signs, crowds, and luggage carts, the images hung high create a natural visual isolation zone.

The walls of the connecting corridor between the domestic flight disembarkation gates and the baggage claim hall in Terminal 1 feature a visually striking, brand-exclusive tunnel, which serves as the first brand scenery for passengers after completing their flight journey and before entering the public area.

Whether it is domestic arrivals or international/regional arrivals, all passengers who leave the quarantine area and pick up their luggage must go through the arrival exit passage to reach the transportation center. This is the only exit for the flow of passengers on the T1 arrival level, with no possibility of diversion, ensuring that all passengers are compulsorily directed through it.

Film advertisements usually cover both side walls, the ceiling, and even the floor of the boarding bridge, forming a 360-degree visual enclosure. Once passengers enter, their line of sight has nowhere to escape and is completely wrapped in the brand images, greatly enhancing the attention-grabbing ability of the advertisement.