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- Media Map
| Area：Guangzhou | Type：airport | Frequency：120 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：10s |
| Location：T1 Terminal, Level 3, Zone B Security Check | Min Qty：4 | |
| Size：5.19m×17.48m=90.7212㎡ | Min Period：4weeks |
Located directly above the security checkpoint, it is the last core visual focus for passengers before entering security, with no obstructions, creating a mandatory viewing scene that passengers must look up at. The security checkpoint in Zone B is one of the main security channels for domestic departures at Terminal 1, handling an average of 50,000 passengers daily. Passengers spend approximately 8-12 minutes in this area, resulting in high advertising exposure frequency. The surrounding space is wide and bright, and its high brightness ensures the display stands out in complex lighting environments, offering strong visual impact and high information transmission efficiency.
Located directly above the Zone B domestic departure security checkpoint on the third floor, it is a prime mandatory touchpoint for domestic departure passengers at Terminal 1, covering an average of 100,000 passengers per day. This domestic departure route attracts high-value passengers, and with the advantages of oversized, high-brightness, unobstructed displays, it becomes a strategic media asset for brands to capture core airport exposure, serving as a key entry point to reach the high-end market in South China.
The airport, as a high-end travel environment, naturally enhances brand value perception, making advertising information more likely to gain passenger trust. Brand favorability can increase by 35%. With long queues and repeated visual exposure, it creates a communication loop of 'repeated exposure – memory enhancement – decision influence,' boosting brand recall by 40%. It establishes a strong brand visual focus at the security checkpoint, enhancing the brand’s premium image.
Directly above the domestic departure security checkpoint is a golden location for 100% mandatory passenger contact, with four core advantages: oversized, unobstructed, high foot traffic, and high-value passenger groups.
Media, leveraging the compelling force of physical bottlenecks, the precision of targeting high-end audiences, the penetrating power of psychological resonance, and the impact of dynamic visuals, has built media barriers that are difficult to replicate. It not only serves as a window for information display but also functions as a precise target marketing channel for brands to engage with elite audiences at key points in their journey, greatly enhancing the value of marketing conversion.
With the four core advantages of mandatory reach, oversized format, high-net-worth audience, and high-frequency exposure, it is especially suitable for brands seeking to elevate their brand image, reach audiences with high decision-making power, and achieve efficient conversion. It is a strategic media choice for building brand influence and capturing the high-end market.
Located at security checkpoints that domestic departing travelers must pass through, it is the last focal area before entering the departure lounge. Advertising exposure rates are extremely high. The 90㎡ oversized screen is displayed at a high altitude, clearly visible from near and far, with highly impactful visuals that effectively capture travelers' attention. It can also be linked with other airport advertising resources to create a full-process, multi-dimensional communications matrix.
LED screens are one of the premium advertising spots with the largest domestic departing traveler flow, longest dwell time, and strongest visual impact. With core location advantages, ultra-large display area, forced-viewing characteristics, and coverage of high-value audiences, they have become the preferred media resource for brands seeking high-end communication and increased brand influence at aviation hubs. They are particularly suitable for luxury goods, high-end automobiles, financial services, high-end travel, and other brand campaigns.
