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- Specs
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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 Departure Check-in Hall | Min Qty：12 | |
| Size：5.88×3.88 | Min Period：month |
Located in the core area of the T1 departure check-in hall, all departing passengers must pass through before ticketing, check-in, and security checks, and there is no detour path to cover 100% of the departure passenger flow. The check-in island light box is facing the direction of the passenger queue, and the front impact is strong
The average daily departure of the T1 check-in hall exceeds 300,000 passengers, and the customer base is mainly business travelers aged 25-45, with a high proportion, high-end tourists, and cross-border travel people, with strong consumption power, high acceptance of luxury goods, high-end cars, and outbound travel products, and the average stay time of check-in queues and waiting for printed boarding passes is 3-8 minutes, without too much visual interference, and the frequency of advertising exposure and effective viewing time far exceed that of ordinary outdoors
The T1 departure check-in hall is the only core node that all departing passengers must pass through, achieving 100% full coverage of departure passenger flow without dead ends and omissions, and the average time of passenger check-in, queuing and waiting is 15-30 minutes, providing sufficient in-depth exposure time for advertisements, effectively improving memory, high efficiency of information transmission, increasing passenger attention by 300%, and advertising information can be disseminated with the flow of passengers to achieve secondary dissemination and amplify brand influence
The light box set achieves full passenger flow without dead ends with a combination of large formats, reaching an average of more than 150,000 high-value departing passengers per day, and through the full-link marketing of "airport light box exposure, offline store linkage, and online private domain transformation", it is the necessary investment layout for high-end brands to break through the bottleneck of customer acquisition and achieve the integration of product and effect
The lightbox package, with its six core advantages of 100% mandatory reach, ultra-long dwell time, large visual impact, high-end audience, closed-loop scenarios, and measurable data, has become the preferred media for high-end brand image communication and precise conversion in South China. It is especially suitable for brands in luxury goods, luxury automobiles, financial services, high-end beauty, and cross-border platforms, achieving a communication effect of one-time placement, full-domain coverage, and deep influence.
The terminal hall is an open and enclosed space without other cluttered advertisements interfering. Brand information exclusively captures travelers' visual attention. The high-definition, bright images are particularly noticeable under soft indoor lighting, allowing the lightbox to carry richer information. Whether it's the grand narrative of a brand image or the exquisite presentation of product details, it can be deeply read and remembered during this 'golden waiting period,' thereby achieving conversion from 'seeing' to ‘remembering.’
As the main terminal hall handles tremendous annual passenger throughput, with travelers mainly being business people and tourists with strong purchasing power, the display spans the entire check-in area, offering a wide linear display range. Travelers in different queues can see brands suitable for high-frequency, broad-exposure campaigns. Wall-mounted close-range placements for domestic departing mainstream passengers feature uninterrupted images, making them ideal for precise communication of new product launches and promotional events.
With hub-level full passenger coverage, layered mandatory exposure along the entire flow line, multi-form precise matching, high-quality brand presentation, and quantifiable return on investment, it has become the core airport media choice for mid-to-high-end brands to achieve 'national brand momentum and precise conversion guidance.'
