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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Booth | Duration：0 |
| Location：T2 Departure Check-in Hall Electronic Island Plaza Central Area | Min Qty：1 | Operating Time：0-24o'clock |
| Size：\ | Min Period：month |
The central area booth is located in the core hinterland of the electronic island plaza of the T2 departure check-in hall, adjacent to D-J domestic check-in islands and international check-in islands such as P, N, M, etc., and seamlessly connects self-service check-in equipment and manual check-in counters, which is a must-pass place for all departing passengers, achieving 100% passenger flow without dead ends, reaching more than 120,000 high-value departure passengers per day, establishing deep connections with passengers, and strengthening brand memory
The core advantage of the combination lies in the dual value superposition of experience communication, which is different from the delivery mode of a single booth or a single media, and the central booth provides an offline immersive experience, allowing the brand to change from passive viewing to active interaction, shortening the distance with passengers, enhancing brand favorability, and surrounding media to achieve global visual coverage, expand the scope of brand exposure, and realize the closed loop of "offline experience deepens memory and online communication expands the influence."
The average daily passenger flow in the check-in hall reaches 80,000 people, the central booth has no visual obstruction, the average waiting time for passengers to check in is 5-8 minutes, the effective reading rate of advertisements is extremely high, and the surrounding electronic screens/light boxes of the central booth form a 360° encirclement communication, which can be used with security channel LEDs, waiting area screens, and baggage hall media to do full-link package delivery to strengthen brand memory
Located at the geometric center of the T2 departure hall, surrounded by the major check-in islands, it is a place that all departing passengers must pass through and also serves as the eye of the storm where crowds converge. The new booth design abandons the previously rigid enclosed structures and instead adopts an open, island-style layout. This not only removes visual obstructions, making the space appear more transparent and spacious, but also cleverly turns the brand booth into a checkpoint along the passenger flow. As passengers queue or search for counters, they naturally move around the booth, allowing brand information to penetrate their field of vision from 360 degrees without any blind spots.
With its irreplaceable location traffic, in-depth interactive experience mode, high-end and precise audience matching, and a three-dimensional, flexible communication matrix, it redefines the value benchmark of airport media. No matter from which direction passengers enter the check-in area, their attention will ultimately converge here, ensuring that brand messages reach every departing passenger with 100% coverage, completely eliminating visual blind spots.
The T2 check-in hall’s only core open area is an irreplaceable “landmark-level” resource; the media combination forms a 360° surround communication matrix with no competitor interference, achieving exclusive attention. It can be integrated with media along security channels, baggage halls, and other areas for full-process brand exposure.
This combination focuses on rare C-position resources, a monopoly of high-net-worth passenger flow, a full-chain conversion loop, and national-level brand endorsement, achieving a triple investment return of 'traffic certainty, high conversion efficiency, and long-term brand value growth.' It is the must-have choice for high-end brands and strategic-level marketing.
