Media Resources

Film media is a highly creative and penetrating 'microscopic' form of advertising, cleverly transforming corner and column edge bump strips in buildings, which originally only serve safety protection functions, into continuous brand display belts and invisible guide lines that run through passenger flow paths.

Cross-region handcart film media is a highly innovative and penetrating mobile advertising medium, cleverly transforming luggage handling tools that were originally single-function into mobile billboards shuttling through various core areas of the terminal, achieving high-frequency, long-distance, accompanying brand message communication along the passenger flow.

The first-floor international baggage claim hall is the initial stop for arriving passengers to conclude their air journey and begin their visit to Hainan. The baggage carousel lightbox media is not only a functional guidance facility but also a core platform for brands to reach international and domestic high-end arriving passengers.

As the core visual carrier of the last golden dwell time for passengers before entering security, it is not only an embellishment of the architectural structure but also a strategic high ground for the brand to communicate effectively at the gateway of the free trade port, demonstrating significant communication advantages through its unique spatial positioning and deep reach to high-net-worth customers.

Cross-regional corridors usually range from 50 meters to 200 meters in length, with collision prevention strips continuously laid along both sides of the corridor, forming two parallel brand lines. No matter how fast or slow travelers walk, the brand lines always accompany them underfoot or at hand, providing a zero-distance, close presence.

From picking up luggage to finally boarding and leaving, the average time passengers use a trolley is 5-15 minutes. The advertisement remains in the core field of vision of passengers for a long time, providing continuous visual stimulation, which greatly deepens brand memory, far surpassing the few seconds of a glance at aisle ads.

The corridor extending outward from the arrivals level on the first floor of Terminal 1 is the necessary passage for passengers moving from the main terminal building to the transportation center. Combined with the internal lighting of the bridge, it forms a bright luminous body, creating a strong visual impact, like a branded light and shadow tunnel.

The light boxes on both side walls of the cross-regional hall located in the arrival hall on the first floor of Terminal 1 are symmetrically distributed on both sides, forming a tunnel effect. Passengers, no matter which exit they head for, are surrounded by the images on both sides, covering 100% of all arriving passengers who have completed baggage claim and are ready to leave the airport.