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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：Landmark in the main passage of the domestic arrivals baggage hall at T2 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：8.86×3.45 | Min Period：month |
Located on the core route that travelers must pass through while waiting for their luggage, adjacent to the baggage carousel and exit passage, the large floor-to-ceiling landmark lightbox features an ultra-wide format and a lofty height, presented from floor to ceiling. Positioned centrally in the main passage, it is clearly visible from a distance, significantly enhancing brand remembrance. Travelers stay for an average of 8–12 minutes. With a fully enclosed space and no other information interference, the advertising visuals repeatedly reach the viewers at the eye-level and upward viewing angles.
Situated in the main passage of the domestic arrivals baggage claim hall, it is the only core route for all arriving passengers to collect luggage and exit, with no detours or diverted traffic flow, fully covering all passengers. In a relaxed and focused state, visuals are repeatedly reinforced and deeply memorized. Effective exposure time is 5–10 times that of ordinary advertisements. The lightbox setup stands from floor to ceiling, in the central passage, at eye-level viewing angles, clearly visible from a distance, forming a visual focal point with full brand presence.
T2 domestic arrivals handle over 40 million passengers annually, with daily coverage of over 100,000 high-value travelers. The number of core landmark positions in the main passage is extremely limited, creating a coherent visual array and passage enveloping effect, strengthening brand memory. The extra-large and eye-catching visuals easily prompt travelers to take photos, check in, and share on social media, achieving offline exposure and online viral spread, enhancing brand image and providing dual value of sales conversion.
The main corridor landmark lightbox set guards the essential path to baggage claim, achieving 100% coverage of this high-net-worth passenger flow. The baggage hall is the area where passengers spend the most time, with an average stay of 8-12 minutes. The long-duration static viewing significantly enhances the depth of information reception and memory retention, forcibly occupying their visual center to ensure that brand information can reach them accurately and effectively.
The lightbox set precisely occupies the core node of the main corridor in the baggage hall, guarding key points of passenger movement. With its unique 360° display format, it creates a visual focal point in the open space of the baggage hall, becoming one of the iconic landscapes of the main corridor. Brand information has ample time to be conveyed to every passing passenger, achieving a single exposure with deep memory effect, enhancing brand awareness and reputation.
The lightbox set is the top traffic entry point of the Greater Bay Area aviation hub, a mandatory touch platform for high-net-worth audiences, and a strategic-level media for high-end brand image. With five core values — monopolistic passenger flow, ultra-long depth exposure, pure communication environment, high-end brand endorsement, and rare resource barriers — it achieves short-term high exposure, mid-term strong conversion, long-term brand asset accumulation, and nationwide influence, making it a must-have golden investment.
Enclosed baggage hall environment, extremely long waiting times, and a row of lightbox matrices form an immersive brand display space. High frequency of ad reach and deep memory make it an irreplaceable golden communication point within the airport, seizing and occupying scarce media resources.
