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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Departure and Arrival Mixed Area | Min Qty：4 | |
| Size：6.2×21.73 | Min Period：month |
Passenger occupancy at T2 domestic departures involves arrivals and transfer flows merging along the core passenger routes, serving as the only passage that all domestic passengers must pass through. It is a concentrated touchpoint for crowds, covering the upper space of the main corridors, entrances to commercial streets, and crossover points in passenger stay areas throughout the mixed-flow zone. With a ceiling height of 15 meters, it offers an open space with no obstructions, no interference, and clear visibility. Without diversion or blind spots, it achieves a 'memorize at a glance, reinforce throughout the journey' communication effect.
A combined layout creates a super-large uninterrupted visual image, producing a full-field visual dominance effect. The terminal's largest static media matrix has a daily high-net-worth business and passenger flow of 100,000 and an annual reach of 40 million people. Passengers stay on average 8-15 minutes, with commercial street browsing lasting 20 minutes, allowing for long-duration exposure. From the corridor entrance to the stay area to the commercial exit, there is continuous visual impact and multiple forced exposures.
The airport, being a closed, low-interference environment, allows for long passenger dwell time and concentrated attention, resulting in an advertisement reach rate of over 95%. Light boxes are distributed along the main corridors to create a continuous visual corridor. From the moment passengers enter the mixed-flow area until they leave, they are exposed multiple times from multiple angles, forming an immersive communication effect where there is advertising everywhere and brand presence at every point. This avoids obstruction by luggage crowds, and the visual content is fully presented with strong presence.
Relying on the continuous visual routes and immersive exposure environment of the mixed-flow area, brands can achieve multiple exposures from multiple angles. The cost of comprehensive exposure for package campaigns is lower, and multi-point linkage can achieve a '1+1>2' communication effect, enabling precise targeting.
The T2 Mixed Flow Area Leading Giant Lightbox Set, with its core hub location, oversized matrix, full-area passenger coverage, top visual quality, and deep communication penetration as its five core values, has become the king of static media at South China aviation hubs. Through the three-dimensional combination of 'high-altitude sky screen, wall giant screen, and three-dimensional column wrapping,' it achieves visual dominance, information monopoly, and memory reinforcement for passengers, helping brands quickly occupy the high ground of communication in South China. It is a strategic media choice for enhancing brand image, cultivating the high-end market, and building nationwide influence.
The top flagship static media combination in the mixed flow area for departures and arrivals occupies the visual high ground of the terminal's core hub traffic lines. With oversized dimensions, full-area coverage, and a monopolistic layout as its core advantages, it is specifically designed to create hub-level commanding communication for brands, ensuring strong exposure to all domestic departing, arriving, and transfer passengers without blind spots. This elevates the brand's high-end positioning and rapidly enhances nationwide influence.
The mixed flow area is the most strategically significant node in Terminal 2. The leading giant lightbox set is stationed here, controlling the visual lifeline of two-way passenger flow. It reaches both departing and arriving high-value passenger groups, achieving 100% coverage of them. Regardless of the direction from which passengers walk or pause, their sight cannot avoid the grand visual impact, achieving deep transformation from 'seeing' to 'remembering.'
The core golden exhibition site in the mixed flow area is the airport's top scarce fixed media. Its location is exclusive, with no substitute positions, ensuring resources that cannot be replicated. This effectively enhances brand memory and recognition, greatly improves the impact of a single exposure and the efficiency of information transmission, creating an immersive brand visual experience and achieving dual exposure in both reach and quality.
