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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Departure and Arrival Mixed Area | Min Qty：3 | |
| Size：1.89×2.48×4面 | Min Period：month |
Located in the core mixed domestic departure and arrival area of T2, it is a bidirectional must-pass for passengers, with no diversion or obstruction, achieving high-frequency mandatory exposure for all passengers. Its reach efficiency far surpasses that of single departure or arrival media. The three-column linkage forms a visual array, covering multiple directions and frequencies, improving brand recall by 300%. The 360° panoramic display perfectly aligns with passengers’ natural upward viewing angle. It is clearly visible from 50 meters away, with minimal interference, and top-level attention rate.
The domestic core traffic line covers check-in → security → boarding gate for departing passengers, and arrival → baggage hall → exit for arriving passengers, with an annual throughput of over 40 million people. The mixed domestic departure and arrival area has a core daily flow of 100,000 people. The mixed area is spacious with high ceilings; the wrapped columns vertically occupy the core of the visual field and perfectly match passengers' natural upward viewing angle. With no diversion, obstruction-free, 100% mandatory stop, and dual exposure during walking, the effective attention duration far surpasses standard media.
The mixed area is open with no interference, allowing passengers to walk and wait while being exposed, with effective reading time of 8–12 minutes per visit. Information reception completeness far exceeds traditional media. Using floor-to-ceiling wrapped column design, each column presents four sides in an oversized vertical display that vertically traverses the space, perfectly aligning with passengers' natural upward viewing height. There are no visual dead angles, and the brand image is striking and memorable.
Located in the core passage and next to seating in the mixed area, it achieves 100% mandatory reach, with no interference and extremely high exposure frequency. The 5.9-meter super tall display dominates the vertical visual in the open, high-ceiling space, creating strong impact. Multiple wrapped columns are linked to display in groups, forming a large-scale visual array. The large daily passenger flow ensures high exposure and attainment rates.
The core advantage of lightboxes lies in their unique three-dimensional display form. Whether travelers are approaching head-on, walking away, or passing by sideways, their line of sight cannot avoid this towering media set in the center of the space. In the open mixed-flow area, it creates a strong visual focal point. The all-round visual penetration ensures high-frequency exposure of brand information within travelers' sight, transforming 'passive watching' into 'active attention,' establishing a pervasive and powerful brand presence in travelers' minds.
The lightbox package is the most investment-worthy top-tier media at South China Airport. With five core advantages—super high traffic, high-end audience, visual monopoly, long-term stability, and cost-effectiveness—it achieves dual-stream traffic monopoly, full coverage of high-net-worth individuals, enormous visual impact, and long-term stable exposure. It serves as a high-return core media for brand image upgrade, penetration into high-end markets, and nationwide promotion, achieving both brand awareness and commercial conversion, making it the preferred choice for long-term strategic brand placement.
Relying on the domestic mixed-flow and convenient transfer scenarios of the T2 mixed-flow area, it deeply links the communication value of the lightbox with travelers' journey contexts. It not only provides brands with a high-quality channel to accurately reach high-net-worth individuals but also enriches the terminal space atmosphere through high-quality visual presentation. It enables dual empowerment of brand communication and airport services, achieving a 'no diversion, full coverage' communication effect.
The 360° four-sided pillar design achieves visual coverage without dead angles. No matter the angle from which travelers pass or stop, the advertisement visuals can be clearly seen, completely breaking the visual limitations of traditional flat lightboxes to form a three-dimensional, immersive display effect.
