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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Arrival Baggage Hall | Min Qty：2 | |
| Size：2.09×5.03×2面 | Min Period：month |
Located along the main passage of the luggage hall where passengers collect luggage, wait, and exit, this area must be passed through with no detours, offering 360° visibility, no blind spots, and forced exposure. Giant vertical totem lightboxes are arranged floor-to-ceiling with multiple panels aligned symmetrically, placed adjacent to the luggage carousel and integrated with passenger flow and exit convergence points. The luggage hall is independent and quiet, free from cluttered information interference, providing a high-end, pure advertising environment, significantly enhancing brand recognition, credibility, and conversion efficiency.
Double-sided display with multiple panels forming a brand totem matrix, fully surrounding and reinforcing visual continuity. At a floor-to-ceiling height of 5 meters, the lightbox stands vertically imposing and massive, creating an absolute visual focal point in the spacious luggage hall. It is eye-catching from a distance and striking up close, with a strong brand presence that naturally aligns with passengers’ upward sightlines. The combination of distant visibility and close-range impact forms an absolute visual focus in the open hall.
Located on the core domestic arrival route of Terminal 2 at Baiyun Airport, it is a top-tier landmark media within the terminal. Passengers spend a relatively long time waiting for their luggage, repeatedly viewing the advertisement in a quiet, enclosed environment, leading to thorough information reception and significant brand memory retention. Passengers wait an average of 8–12 minutes for their luggage, and the enclosed space with minimal interference greatly enhances brand recall and acceptance.
The corridor is spacious, bright, and unobstructed; passengers walk at a moderate pace with long visual distance and extended dwell time, resulting in advertisement recall and attention far exceeding ordinary locations. In this interference-free, mandatory-pass route, daily exposure exceeds tens of thousands of people, with each placement covering a vast and precise audience, effectively strengthening brand awareness.
By utilizing the unique form of the central column and the 'sky-reaching, ground-standing' visual tension, a brand worship space with a sense of ritual is constructed. In the spacious baggage claim hall, it naturally creates a sense of visual pressure and sacredness, breaking the limits of the horizontal line of sight. By leveraging passengers' upward perspective, the brand's absolute dominance is established in the high-ceiling space. The high-frequency, multi-dimensional visual impact greatly enhances the depth of brand memory.
The baggage hall is the area where passengers stay the longest in the airport. The lightbox cleverly takes advantage of this golden duration. The average stay in this area reaches 8–12 minutes. Prolonged static viewing and upward gaze significantly improve the depth of information reception, achieving a deep transformation from 'seeing' to 'understanding' to 'remembering', thereby occupying a unique cognitive high ground in market competition.
For domestic arrival baggage halls, this is the only set of giant totems, with no similar media competing brands, guaranteeing exclusive brand display. The enclosed scene, large-scale display, and long stay increase brand recall by 40%–60% compared to ordinary placements. A single placement establishes a long-term mental position, making it suitable for brands seeking high brand prestige, precise coverage of high-net-worth individuals, and valuing long-term investment returns. It is the preferred platform for enhancing national influence and a high-end brand image.
