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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：Both sides of the domestic arrival baggage claim exit corridor in Terminal 2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：8.88×3.46 | Min Period：month |
Located on the walls on both sides of the only exit passage after baggage claim, all domestic arriving passengers must pass by, must see, and have close contact with it. Every arriving passenger compulsorily passes through, with 100% reach, no dead angles, and stable and efficient exposure. The passage space is enclosed, with a concentrated visual focus and no other media distractions. Passengers not only have waiting time while collecting luggage but also actively view when passing through the exit, providing dual exposure that greatly enhances advertising recall and communication effectiveness.
The only passage from the domestic arrivals baggage hall has no detours or diversions, so every passenger must pass through, achieving 100% mandatory exposure. The exit environment is quiet with minimal interference. Passengers can view closely and unobstructed while walking through, making information reception 30% more efficient than in departure/check-in scenarios. Dual screens on both sides form a visual wall, enveloping passengers in a two-way display with no dead-angle exposure.
With an annual passenger throughput exceeding 80 million, domestic arrivals at T2 account for over 60% of traffic, with a daily coverage of 100,000 high-net-worth passengers, and stable annual reach of 40 million people. The extra-wide screen, 4.8 meters floor-to-ceiling, viewed up close, offers extremely strong visual impact. The giant screen effect easily triggers passengers to take photos and share on social media, achieving offline exposure and online viral amplification, maximizing investment return.
This site is a strategically rare media location in the airport arrivals scenario. With four core values—100% compulsory reach, giant screen visuals, high-end passenger flow, and departure decision-window timing—it builds a high-investment, high-return brand communication platform that achieves long-term brand value enhancement.
The wall light boxes on both sides of the baggage hall exit passage achieve comprehensive coverage and efficient reach of passenger flow with scientific layout, high-quality presentation, and precise audience targeting. Leveraging the core scenario advantages of the terminal, passengers continuously encounter the light box information during their movement, and the repeated exposure greatly enhances brand memory depth, truly realizing 'reach as you walk by, remember as you see,' making it a preferred medium for brand deployment in airports to increase brand influence, combining both communicative power and investment value.
With immersive reach, precise communication, and cost-effective presentation as its core highlights, it becomes a high-quality airport light box medium that connects brands with high-net-worth audiences and strengthens brand impressions. Its core advantages run through five dimensions: passenger flow, scenarios, visuals, audience, and efficiency, combining exposure and conversion potential. It reaches passengers with near 100% accuracy, thoroughly solving the pain points of incomplete passenger coverage by traditional light boxes, further enhancing conversion potential.
The light boxes are symmetrically distributed along the walls on both sides of the passage, forming an immersive communication space. Throughout the passage, travelers can view the advertisements from both their left and right fields of vision, naturally achieving double exposure, greatly increasing the frequency of brand information reach and memory depth. The light boxes become the main focal point of travelers' attention, making advertising information transmission purer, greatly enhancing the frequency of brand information reach and memory depth.
As the city's first visual window in Guangzhou, these light boxes help brands seize city impressions, achieving multi-dimensional value accumulation through airport exposure, city radiation, and word-of-mouth communication, bringing brands triple returns of image upgrade, market conversion, and asset accumulation.
