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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Beijing Metro | Format：Film | Duration：/ |
| Location：East 4th Station | Min Qty：1 | |
| Size：/ | Min Period：week |
The U-shaped area covers the core commuting line of Dongsi Station, and combined with the characteristics of the surrounding business districts (such as the gathering of financial and cultural institutions), it can accurately reach white-collar workers and business people with high spending power.
U-shaped ads accompany passengers for an average of 3-5 minutes of waiting time, building brand awareness through repeated exposure. According to the data, the average frequency of contact with such advertisements is 1.8 times per day, and the memory retention rate is 40% higher than that of ordinary light boxes.
Compared with high-priced media such as subway super chartered trains, the advertising cost of the U-shaped area is only 1/10 of that of similar closed scene media, but the exposure per unit time can reach 2.3 times that of platform pillar advertising.
The top extension of the wall allows for panoramic coverage (similar to the aquarium passage effect), and combined with dynamic projection technology, it can create a naked-eye 3D visual effect.
