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| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Shuangliu International Airport | Format：Light box | Duration：0 |
| Location：T2 Three-Level Domestic Departure Hall | Min Qty：2 | |
| Size：5m×2m×2面=20㎡ | Min Period：year |
The lightbox is located on the third floor of Terminal 2's domestic departures main flow line, which is the mandatory area passengers pass through after completing check-in and before proceeding to the security checkpoint. All domestic outbound passengers must pass through or briefly stop in this area, achieving 100% natural coverage with no possibility of detours, ensuring mandatory exposure to the information. The area sees an average daily flow of over 100,000 people, with even higher numbers during holiday peaks, providing a precise and efficient high-end audience reach scenario for brands.
As a key node in the airport departure process, passengers spend an average of over 20 minutes in this area, much longer than in ordinary outdoor settings. This allows ample time for deep message delivery via the lightbox, significantly enhancing brand recall and information retention. The lightbox advertising evolves from being a simple information carrier to an artistic display window for brand image, perfectly meeting the visual communication needs of premium brands.
Core area lightbox resources are scarce, reducing brand competition interference and creating an exclusive communication space that improves brand recall. Passengers spend nearly 10 minutes on average in this area, providing enough time to engage with the ad and form lasting impressions. The extended viewing time ensures the brand message reaches up to 95% effectiveness, with recall rates 40% higher than ordinary advertisements.
This lightbox media boasts four core advantages: 100% coverage of domestic departing passengers, mandatory reach to high net-worth individuals, all-day high-definition display, and endorsement by a premium environment. It achieves over 90% reach with an average dwell time of nearly 10 minutes, making it ideal for brand image building and value communication.
Relying on this unique scenario can effectively enhance brand authority and credibility. Travelers in a relaxed state before their flights are more receptive to advertising messages. Through creative visuals and scenario-based content design, it easily evokes emotional resonance and generates discussion, becoming popular material for social media sharing, forming a closed-loop of online and offline communication, and allowing a single ad placement to achieve sustained secondary dissemination value.
Lightbox advertisements, leveraging the prime routes and high-end passenger ecosystem of Southwest Airlines' hubs, provide an immersive advertising experience and precise reach, making them strategic media for brands deeply penetrating the high-end Southwest market. The media advantages are manifested in the deep integration of four dimensions: scenario, audience, communication, and assets, establishing an irreplaceable communication barrier.
With four core advantages—high passenger traffic density, long dwell time, strong visual impact, and precise access to high-end audiences—these ads become strategic media resources for mid-to-high-end brands to conduct nationwide or regional image promotion, new product launches, and promotional campaigns. They are especially suitable for luxury goods, high-end automobiles, financial services, travel, and leisure industry brands, helping brands efficiently convert airport traffic into consumption.
The lightbox on the third floor of Terminal 2's domestic departure hall, with five core advantages—prime location, high-net-worth audience, premium display, authoritative endorsement, and effective communication—has become a strategic media resource for brands conducting high-end marketing in the Southwest region.
