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| Area：Changsha | Type：Metro | Frequency：0 |
| Address：May First Square | Format：Light box | Duration：0 |
| Location：May 1st Square Station Concourse | Min Qty：2 | |
| Size：/ | Min Period：4weeks |
Wuyi Square Station is the Changsha Metro Transfer Station with an average daily passenger flow of more than 220,000 passengers, with an average monthly flow of more than 6.7 million, which is the visual gate that all transfer passengers must pass through, achieving nearly 100% forced reach, forming a shocking effect of locking at a glance, significantly improving brand recognition and memory, and the completeness of advertising information reception is much higher than that of channel or wall media
With its superior geographical location, stunning visual effects and huge passenger flow, it has become one of the benchmark media in the Changsha Metro advertising matrix, achieving 100% advertising arrival rate, so that brand information can effectively reach every passenger passing by
As a super top station of Changsha Metro, the average monthly passenger flow reaches 6.77 million, the average daily passenger flow exceeds 500,000, and the peak holiday peak exceeds 1 million, accurately covering trendy people, tourists and landmark check-ins
The core of the media advantages of the light box lies in the superposition of top passenger flow, forced exposure, shocking vision, scene linkage and technological innovation, and with its large, bright and dynamic characteristics, it has become one of the preferred media for efficient communication of brands in Changsha's core business district, realizing the transformation from traditional advertising to immersive experience
With the four core advantages of top-tier traffic, mandatory exposure, stunning visuals, and commercial zone synergy, it has become the 'must-contend territory' for brands in the Changsha market. Its investment value is reflected not only in short-term sales conversion but also in long-term brand asset accumulation and market position consolidation. For brands pursuing efficient communication and value accumulation, this media demonstrates significant characteristics of high investment with high returns, strong stability, and high scarcity, making it a premium investment target in the advertising market.
Lightboxes not only serve as excellent examples of advertising but have also become key media touchpoints for brands to establish a presence in Changsha and reach core urban audiences. They achieve a dual impact of brand awareness and visual memory in the city’s prime locations, transforming subway advertising from simple information display into a deep connection between brands and urban consumers.
Leveraging prime locations, immersive visuals, precise passenger flow, and closed environments, it becomes a golden medium for brands to capture high-traffic urban spots. Passengers can walk 5-10 minutes to nearby malls after receiving advertisement information, creating a complete loop from ad exposure to immediate decision-making to in-store consumption. This significantly improves advertising conversion efficiency, bringing tangible commercial value to brands.
As a visual landmark in the city’s core hubs, it will continue to generate commercial value and become a must-contend asset for brands in the Changsha market. This high-quality communication environment transforms advertising from a 'broad net' approach to 'precise reach,' maximizing communication effectiveness. With an average dwell time of over 20 seconds in the lightbox area, brands have ample space to convey complete information, effectively enhancing memory retention and conversion rates.
