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- Specs
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- Media Map
| Area：Nanchang | Type：airport | Frequency：1350 |
| Address：Nanchang Changbei International Airport | Format：led | Duration：5s |
| Location：T2 Domestic Arrival Exit | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3.84m×7.68m=29.49m² | Min Period：4weeks |
Located on the first floor of Terminal 2, in the core area of the domestic arrivals baggage claim and greeting hall, it is the only passage for all domestic arriving passengers to proceed to the exit after collecting their luggage, achieving a zero-miss rate. The hall is spacious and bright, with passengers typically spending 8-12 minutes waiting for their luggage and meeting friends or family, making it one of the longest-exposure media scenarios within the airport.
It directly faces the only exit passage for domestic arriving passengers, forming an unobstructed golden visual focal point. Passengers cannot avoid its view when exiting, ensuring 100% coverage of domestic arrival traffic. Although passengers spend only a short time in the exit passage, they are at the end of their journey, highly focused, and naturally looking forward.
The high-end attributes of the airport combined with mandatory exposure result in an advertising memory retention rate of over 78%, far exceeding the traditional outdoor media average of 35%. LED screens are clearly visible from a distance, and dynamic content is highly engaging, supporting dynamic video and creative content displays. Their visual impact is stronger than static lightboxes, easily attracting attention and even encouraging photos and sharing, extending secondary dissemination value.
With its unique, non-replicable location advantage, the LED becomes a golden touchpoint for brands to establish first impressions with passengers, deeply linking communication value with the travel experience. Air travelers are primarily business professionals, high-end tourists, and returning elites, characterized by high education, high income, and high decision-making power—the core target audience for all kinds of premium brands.
This media, with 100% guaranteed exposure, dual high-value audiences, high-definition visual impact, high-frequency effective reach, and the combined advantages of high-end brand endorsement, has become one of the most valuable airport media investments in the Jiangxi region. It is especially suitable for brand communication and product promotion in industries such as high-end consumer goods, financial services, automobiles, tourism, and real estate, achieving a dual enhancement of brand influence and sales conversion.
Its investment value has long surpassed that of traditional advertising media, becoming a strategic fulcrum for brands to capture attention, achieve precise reach, and elevate value in the digital era. Occupying a prime position in aviation hubs, it is undoubtedly a high-quality asset for establishing a presence in the Jiangxi market and radiating into central China. Its scarcity and growth potential will bring continuous and stable excess returns to investors.
As the last visual focus for departing travelers and the first core media for incoming passengers, it enables dual exposure, doubling advertising value by reaching two types of high-value audiences in a single campaign. As an important transportation hub, it serves as a strategic entry point for brands entering the Jiangxi market and enhancing regional influence, helping brands quickly build regional market recognition.
With its four key characteristics—essential travel path, high-quality passenger flow, strong visual focus, and city window function—the media combines full coverage, precise audience targeting, strong visual impact, high acceptance, and urban empowerment. It serves not only as a traffic entry point but also as a strategic communication high ground for high-value audiences.
