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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Beijing Metro | Format：Film | Duration：/ |
| Location：Gongzhufen subway station | Min Qty：1 | |
| Size：/ | Min Period：week |
The U-shaped area is located on three walls of the waiting area of the platform, forming a closed visual encirclement, and the passengers' sight lines naturally cover the advertising screen when waiting and walking, achieving a mandatory exposure rate of more than 90%, and an average daily reach of tens of thousands of people.
As the intersection of the transportation hub and the commercial core area, Gongzhufen Station covers white-collar workers, business people and high-spending residents in the surrounding area. Advertising content can be targeted based on regional characteristics (such as finance, FMCG industry) to improve the efficiency of reaching target audiences.
The continuous storyline or immersive scenes (e.g., virtual try-ons, interactive games) can be designed to enhance brand identity through emotional resonance using the continuous walls of the U-shaped area, which have led to more than 100,000 QR code scans in a single day.
The integration of advertising and platform architectural style, combined with lighting, digital screens and other technical means, forms an immersive effect of "environment is advertising", and effectively extends the brand information reception time when passengers stay
