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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing | Format:Light box | Duration:/ |
Location:S-class subway station | Min Qty:1 | |
Size:/ | Min Period:week |
The advertising space is only about 30 centimeters away from the passengers, and there is no visual obstruction throughout the whole process, which is one of the closest forms of media in the subway scene.
A single escalator ride lasts about 45 seconds, with more than 20 continuous pictures presented, to achieve high-frequency visual impact (an average of 0.44 screen switches per second), which can fully carry a series of creative narratives.
S-level sites are mostly distributed in the city's core business districts (such as Guomao, Financial Street, etc.), reaching high-net-worth business people on average every day, with the characteristics of high income and high consumption decision-making power, and meeting the needs of high-end brands such as finance and luxury goods.
The average daily passenger flow of S-class stations generally exceeds 500,000 person-times (such as Beijing Guomao Station), relying on the basic passenger flow scale of 3.6 billion person-times in the subway network throughout the year, forming a stable and high exposure base.