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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing | Format:Light box | Duration:/ |
Location:A grade station of the subway | Min Qty:1 | |
Size:3040mm×1540mm | Min Period:week |
It reaches more than 30 million high-net-worth commuters every day, covering white-collar workers aged 25-45 and the main business consumer groups, with an average daily passenger flow of more than 100,000 people at a single site.
The advertising display time covers the whole time of the morning and evening rush hours, and the average stay time of a single passenger on the platform is 3-5 minutes, forming a high-frequency in-depth reach.
Covering the core circulation areas such as platforms, station halls, and passages, it forms a "zero dead end" exposure matrix, and passengers need to be exposed to advertising information throughout the whole process from entering the station to taking the train.
The large-format light box is used parallel to the passenger's line of sight, with a visual distance of only 0.3-1.5 meters, and the details of the picture are clearly presented, which is suitable for displaying complex creative content.