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- Media Map
| Area：Shantou | Type：Outdoors | Frequency：120 |
| Address：Intersection of Huashan Road and Rongjiang Road, Longhu District | Format：led | Duration：15s |
| Location：1981 Special Zone Mall | Min Qty：1 | Operating Time：10-22o'clock |
| Size：8.64m(W) * 12m(H) = 103.68㎡ | Min Period：week |
Located at the core cross‑road of Longhu’s main urban area, this is a highly representative compliant outdoor LED billboard on the building facade in Shantou Longhu Commercial District. Attached to the exterior wall of an industrial‑style themed commercial complex, the large screen faces two‑way urban arterial roads with no building obstructions. It is visible from multiple perspectives for two‑way traffic and street‑crossing pedestrians. Boasting both urban traffic flow and commercial‑district consumer flow, it serves as a scarce large‑scale street‑front landmark advertising spot in Longhu District.
The screen measures 8.64 m in width by 12 m in height, with a total display area of 103.68 ㎡. It adopts outdoor P8 high‑brightness waterproof LED modules, adapted to Shantou’s hot and rainy outdoor conditions. Featuring reliable dust‑proof and waterproof performance, it runs stably around‑the‑clock with a resolution of 1080×1500. It delivers rich image layers, strong visibility under bright daylight, and striking dynamic video effects at night, supporting playback of various materials including videos, animations, dynamic posters, graphics and texts.
The screen operates from 10:00 to 22:00, providing 12‑hour daily coverage of prime time slots covering daytime commuting, afternoon consumption and nighttime leisure activities. Surrounding facilities include office buildings, established residential communities, popular commercial blocks and bar‑oriented leisure venues. Within a one‑kilometer radius lies a large base of permanent residents and office workers. The average daily vehicle flow reaches 200,000 trips and pedestrian flow hits 350,000 person‑times, offering steady and abundant exposure targeting business professionals and young consumer groups.
The exterior‑facade large screen breaks the architectural boundary. Its exposure is no longer limited to shoppers inside the mall; it reaches vehicular and pedestrian traffic along the entire main road. It delivers combined traffic from urban arterial roads and established commercial districts, repeatedly engaging audiences through passive exposure. It avoids the drawback of online ads being swiped away or skipped, serving as a vital communication channel for local brands to deepen their presence in Longhu market, and a high‑quality offline landmark medium for outside brands to quickly build city‑wide awareness upon entering Shantou.
Located beside traffic lights and crosswalks, the large screen naturally draws the eyes of waiting pedestrians and queuing vehicles, creating a forced‑viewing scenario. Massive foot traffic ensures high‑frequency and effective delivery of brand messages. Brands can host offline events such as new‑product launches leveraging the screen. Using it as an event backdrop converts offline crowds into online buzz, realizing closed‑loop marketing integrating the screen, events and social media.
Boasting dual advantages of heavy traffic on urban main roads and consumer flow from the popular commercial district, the screen delivers striking visual exposure and extensive communication coverage. 85% of the traffic passes head‑on through its coverage zone, greatly improving ad engagement depth via forced viewing. With zero visual obstruction within a 500‑meter radius, it achieves a 100% compulsory message reach rate.
