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- Media Map
| Area：Xian | Type：Metro | Frequency：0 |
| Address：Shuangzhai Station | Format：Light box | Duration：0 |
| Location：Station Hall 3/14 Transfer Passage | Min Qty：4 | Operating Time：0-24o'clock |
| Size：119.48 ㎡ | Min Period：4week |
The transfer passage connects the underground station hall of Line 14 with the ground‑level transfer hall. It is the only mandatory transfer corridor within the paid area for the two lines, handling all bidirectional transfer passenger flows. Fitted with continuous backlit light boxes combined with integrated wall‑mounted media on both sides, this passage serves as an immersive chained advertising carrier for long corridors. It accommodates all cross‑line transfer passenger flows between Line 3 and Line 14, while some entry‑and‑exit passengers also pass through it.
The enclosed underground transfer passage is free from cluttered outdoor distractions. Passengers spend 2‑4 minutes traversing it, with longer dwell times during peak hours, giving them ample time to fully read advertisements and receive campaign information, which greatly improves brand recall. The extra‑long connected static visuals can fully present brand stories, product portfolios and store promotion activities, featuring strong narrative power and rich visual atmosphere to immersively surround passengers’ field of vision.
Covering the mandatory bidirectional transfer corridor between Line 3 and Line 14, the media creates a closed visual field of "non‑selective exposure". From alighting from trains, following directional signs, taking transfer stairs to walking through the passage, passengers are surrounded by the advertising matrix throughout their journey with no visual escape, delivering 100% forced exposure. Passengers are exposed to advertisements an average of 12‑15 times per trip, achieving all‑round forced exposure and helping build deep‑seated brand impressions among audiences.
Boasting five core advantages including 100% mandatory reach, low‑interference exclusive space, precise matching with cultural and sports scenarios, immersive visual experience and cost‑effective operation, it has become a benchmark product within the Xi’an Metro advertising system. Particularly suitable for advertisers aiming to connect with cultural‑sports consumption scenarios and boost brand exposure and conversion, it ranks among the preferred combined media for ad placement in Guanshanhu District, Guiyang.
Large‑area wrapping is applied to one or both side walls of transfer passages to create continuous visual imagery. Breaking the frame constraints of traditional light boxes, it delivers a magnificent display effect. Bright light boxes are installed at key passage nodes to build alternating light‑and‑shade visual rhythm together with wall stickers, effectively drawing passengers’ attention and highlighting advertising focuses. As passengers must pass through these transfer corridors, the naturally enclosed, narrow and long "brand gallery" is formed.
The transfer passage features narrow, enclosed space and a single pedestrian flow route with soft ambient lighting. Backlit light boxes maintain high‑bright illumination round‑the‑clock, presenting sharp, eye‑catching visuals with strong visual penetration. With a daily passenger flow of 380,000, the passage achieves a reach rate of over 84% and a stable actual ad exposure volume of more than 320,000 person‑times per day. Repeated exposures occur during long‑duration transit, greatly improving effective ad reach and brand memory depth, and its exposure performance is far superior to that of ordinary station hall locations.
