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- Media Map
| Area：Shantou | Type：Outdoors | Frequency：120 |
| Address：Intersection of Chaojie Road and Xinxing Road, Xilu Town, Chaoyang District | Format：led | Duration：15s |
| Location：Songhe Shopping Plaza | Min Qty：1 | Operating Time：10-21o'clock |
| Size：11.84m(W) * 6.88m(H) = 81.45㎡ | Min Period：week |
The exterior facade of Songhe Shopping Plaza, approximately 100 meters northeast of the intersection of Chaojie Road and Xinxing Road in Xilu Town, Chaoyang District. As a comprehensive commercial hub integrating shopping, dining, leisure and entertainment in Xilu Town, the plaza serves populous surrounding towns including Xilu, Guanbu and Jinzao, functioning as a core consumption‑gathering venue for local residents. The large screen faces the main thoroughfare of Chaojie Road and the main entrance of the plaza, directly overlooking two‑way traffic at the intersection and people entering and exiting the mall, with an unobstructed wide‑open view.
This advertising medium is an outdoor P8 full‑color high‑definition LED screen with a screen area of 81.45 ㎡. It delivers sufficient picture brightness for clear visibility under strong daylight and presents vivid, bright colours at night. It supports playback of high‑definition videos, animations and image materials. Compared with traditional billboard prints, dynamic visuals generate stronger visual impact, better capture passers‑by’s attention and deliver remarkable ad recall effects. It fully leverages the prime communication window when township residents go out at night and extends the effective exposure cycle of advertisements.
Songhe Shopping Plaza records an average daily comprehensive foot traffic of 145,000 visitors, with peak family‑oriented foot traffic exceeding 210,000 visitors on weekends, holidays and winter‑summer vacations. The two‑way daily traffic volume on S234 Chaojie Road stands at over 92,000 vehicle trips. The annual total commercial‑district foot traffic exceeds 42 million. The block mainly attracts crowds for family recreation, parent‑child outings and cultural sightseeing. Visitors tend to stay longer, resulting in a far higher ratio of effective ad exposure than ordinary roadside screens along main traffic arteries.
The screen’s playback hours cover mainstream‑consumption scenarios throughout the day. Its ultra‑long standby time spans peak periods for daytime shopping, evening commutes, and nighttime leisure and entertainment. Boasting a total display area of 81.45 ㎡, it is a large‑size outdoor full‑color LED screen. It delivers seamlessly spliced, high‑definition and high‑brightness images. Dynamic video content generates strong visual impact and can rapidly grab audiences’ attention even from long distances, achieving an advertising attention rate of over 50%.
S234 Chaojie Road serves as a major transportation artery in western Chaoyang, with heavy through‑traffic from towns and townships. The plaza itself acts as a consumption destination for Xilu and surrounding towns, supported by a steady and large volume of on‑site foot traffic. The large‑screen delivers dual‑source exposure: for vehicles travelling along the provincial highway and for shoppers within the mall. Both passing vehicles at the intersection and pedestrians entering and exiting the plaza can clearly view screen content, with no obstruction from trees or buildings and excellent visibility conditions.
Leveraging its status as the premier comprehensive commercial complex in the Songhe Shopping Plaza precinct, the venue integrates full‑range business formats including shopping and education & training. It forms a one‑stop consumption loop of “kid‑oriented outings + shopping + dining”. After viewing advertisements, audiences can visit physical stores for immediate experiences, greatly shortening the marketing chain from “advertisement‑driven interest to offline conversion” and producing tangible traffic‑driving results. The large screen can build momentum in synergy with offline events. It also supports celebrity fan tributes and film‑and‑television promotion, enabling targeted parent‑child marketing as well as local popularity boosting for mass‑market brands.
