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- Media Map
| Area：Shantou | Type：Outdoors | Frequency：120 |
| Address：No. 95 Jinhu Road, Jinping District | Format：led | Duration：15s |
| Location：Jinzi Sky Street | Min Qty：1 | Operating Time：16-22o'clock |
| Size：6.45m(W)* 11.52(H)=74.30㎡ | Min Period：week |
The exterior facade on the south side of Jinzi Tianjie at the intersection of Jinhu Road and Jinxin Road in Jinping District occupies a prime street‑front position within the mature commercial core of central Jinping. Facing the major urban artery Jinhu Road, it boasts unobstructed intersection views with no prominent building obstructions. Advertising visuals are clearly visible to traffic on both‑way lanes and pedestrians on sidewalks, delivering excellent long‑distance visibility. It achieves compelling dual exposure for both vehicular and pedestrian audiences, making it a scarce outdoor LED building‑mounted media along the main road in the Jinping area.
Benefiting from dual traffic sources of commercial consumption and urban commuting, it records a daily footfall of 300,000 people and a daily vehicle flow of 200,000, with solid and stable traffic volume. Supported by the open‑air commercial block of Jinzi Tianjie, which hosts chain restaurants, cinemas and retail daily‑life amenities, it attracts young shoppers and family customers. Covering the entire Jinhu‑Guangxia living circle, its audience mainly consists of locally loyal consumers with broad reach and strong purchasing power.
Integrated seamlessly with the building facade, the screen is free of obstructions. Its visuals can be easily perceived by oncoming vehicles from both directions and crossing pedestrians, granting it inherent high‑exposure advantages. Its brightness is optimized for intense sunlight in southern China, ensuring sharp non‑washed‑out images in daytime and vivid color performance at night. It smoothly plays videos and dynamic posters and supports flexible, rapid content updates. Creatives can be switched for marketing milestones, suiting short‑term promotional scenarios such as new‑product launches, festival campaigns and sales events.
The total display area of the large‑screen reaches 74.30 ㎡. It adopts outdoor P6 high‑definition high‑brightness modules, which adapt to Shantou’s outdoor climate of strong sunlight and heavy rainfall. Featuring professional outdoor waterproof and dustproof performance, it delivers stable all‑weather operation. With a current resolution of 672×1136, the screen presents sharp and delicate images with high color reproduction. The display avoids whitening under strong daylight and maintains high recognizability, while delivering rich and stunning dynamic visual effects at night.
Surrounded by numerous dense and mature residential communities, the Paradise Walk complex also features its own commercial blocks gathering catering, retail and daily‑life service businesses. Its audience covers local family consumers, young shoppers and commuting office workers, encompassing both local residents and floating urban populations. It fully covers morning, midday and evening travel peaks as well as night‑time consumption rushes. Heavy vehicle flow occurs during morning‑and‑evening commuting hours, and pedestrian volume surges in evening shopping hours. Advertisements repeatedly reach the same audience group to strengthen brand recall.
This media outlet holds complete official approval documents. Against the backdrop of tightened regulations for outdoor billboards in Shantou, this facade large‑screen boasts outstanding visual presence and high recognizability in the urban streetscape. It can create city‑scale visual landmarks to rapidly penetrate local market awareness. It is highly suitable for industries including real estate, automobiles, home appliances, catering, retail and local lifestyle services. The screen can be upgraded to higher resolution in the future for further improved image quality, and its hardware offers long‑term operational value.
