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- Media Map
| Area：Shantou | Type：Outdoors | Frequency：120 |
| Address：No. 23 Changjiang Road, Longhu District | Format：led | Duration：15s |
| Location：Hesheng Department Store | Min Qty：1 | Operating Time：10-22o'clock |
| Size：18.8m(W)*8.48m(H)=159.42㎡ | Min Period：week |
Located on the exterior wall of Hesheng Department Store and occupying the prime visual spot at the city’s core cross‑road intersection, this landmark out‑of‑home advertising medium is highly representative of the Longhu business district in Shantou, eastern Guangdong. Facing two‑way main roads with no building obstructions, it offers a wide viewing angle. Its visuals can be directly seen by two‑way passing traffic, pedestrians on sidewalks and crowds entering and exiting the mall, achieving dual communication reach for both vehicle and foot traffic, with outstanding geographical advantages for the advertising site.
Boasting a huge composite traffic pool, the site records a daily footfall of approximately 300,000 people and a daily vehicle flow of around 200,000 trips, featuring diverse traffic composition. On one hand, it draws the inherent visitor flow from the Hesheng Department Store complex. The mall integrates supermarkets, catering, retail, cinemas, food markets and parent‑child leisure facilities, attracting large numbers of young consumers, family visitors and tourists to Shantou. Passenger flow surges notably on weekends and public holidays.
With a screen area of 159.42 ㎡, the screen features ultra‑high brightness to effectively counter strong daytime sunlight. It delivers clear, vivid and highly recognizable visuals in daylight, alongside outstanding night‑time imaging with powerful three‑dimensional visual impact. Endowed with internet‑famous check‑in attributes, creative content such as the Red‑Headed Junk and tech‑themed mecha easily prompts passers‑by to take photos voluntarily. This generates fission communication effects: audiences view the screen offline and share content again on short‑video platforms, amplifying brand exposure and greatly deepening audience memory.
Located at the intersection of the major cross‑arterial roads, Changjiang Road and Tianshan Road, this landmark outdoor naked‑eye 3D LED medium sits within the core business district of Longhu, Shantou. Backed by Hesheng Department Store commercial complex with a total floor area of 35,000 ㎡, it is surrounded by residential compounds, office buildings and public transport networks. Boasting a vibrant commercial atmosphere and massive foot traffic, it serves as a key hub for consumption, commuting and social‑media check‑ins in eastern Shantou.
As a scarce large outdoor screen in the Longhu business district of Shantou, it captures both commercial consumer flows and traffic from urban arterial roads, delivering dual‑channel exposure: audiences can view the screen from vehicles and take check‑in photos beside the street. It is well‑suited for new‑product launches, brand image campaigns and promotional events, as well as cultural‑tourism and public‑welfare publicity. Under the standard 15‑second rotation mode, it can achieve over one hundred exposures per day. Its high reach rate cuts cost‑per‑thousand‑impressions and strengthens brand recall.
The large screen supports remote real‑time content updates, eliminating on‑site production, installation and material replacement, which greatly reduces advertising costs. This medium fits brand promotion across all sectors. It enables highly targeted, high‑frequency and high‑value communication for outside brands seeking to expand the eastern Guangdong market, local brands pursuing image upgrading and momentum‑building, as well as government and public‑sector institutional image campaigns. It is a highly cost‑effective landmark outdoor advertising medium in Shantou’s Longhu business district.
