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- Media Map
| Area：Shantou | Type：Outdoors | Frequency：120 |
| Address：Changping Road and Jinhuan Road urban main roads | Format：led | Duration：15s |
| Location：Suning Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：8m（宽）×4.32m（高），镂空区5.44m（宽） | Min Period：week |
Located at the key intersection of Changping Road and Jinhuan Road in Longhu District, on the facade of the main entrance of Suning Plaza, directly facing Shantou MixC and rooted in the core South China business district of Shantou CBD, this is a highly influential landmark outdoor full‑color LED media in eastern Guangdong. The regular operating hours of the large screen are 10:30‑22:30 every day, covering prime time for daytime consumption and evening leisure. It also serves as a core display window along the city’s main road.
Operating hours: 10:30‑22:30. This screen must run in syndication with the hollow‑out LED on the gate arch and cannot be booked for separate placement. Occupying a vital urban traffic artery, it captures both pedestrian flow entering and exiting the shopping mall and two‑way vehicle traffic on Changping Road. It sees an average daily pedestrian volume of around 350,000 and an average daily vehicle volume of approximately 300,000. It draws shopping crowds, office workers, business visitors and out‑of‑town tourists, suiting diverse communication needs including brand image building, new‑product launches, festival events and local investment promotion.
Facing the main road, the screen offers a wide viewing angle. Advertisement visuals can be fully viewed by both passing motorists and pedestrians entering or leaving the mall. Night‑time lighting further amplifies communication impact. This media must be deployed in combined syndication with the hollow‑out arch LED. The dual‑screen linkage creates an all‑encompassing visual matrix for the gate entrance, boosting visual memorability, delivering immersive landmark‑level communication effects and generating double‑exposure communication value from a single location.
Dual‑screen hardware synchronous display creates an immersive visual matrix that forms a complete visual interface for the gateway. Featuring high‑brightness panels, it delivers clear and crisp imagery under strong daylight while providing nighttime illumination support. With a wide viewing angle, its maximum visible distance reaches 200 meters, enabling full visibility of advertising content for both drivers and pedestrians from multiple perspectives. It supports playback of diverse materials including videos, animations, graphics and texts. Dynamic visuals deliver strong impact with high‑fidelity color reproduction, achieving far better memorization effects than static billboards.
This location serves as Shantou’s external image showcase. Visiting business professionals and tourists travelling along Changping Road are highly likely to view the screen. It facilitates local outreach while covering non‑local audiences, making it ideal for regional brands seeking outward expansion and out‑of‑town brands aiming to break into the eastern Guangdong market. It can accommodate marketing campaigns for key milestones. During festivals, city‑wide events and new‑product launches, this landmark large screen can generate city‑wide public attention and build a marketing closed‑loop of "large‑screen exposure plus social media dissemination".
As a landmark large screen in Shantou’s core business district, it boasts high locational recognition and strong internet‑celebrity appeal. High‑quality advertising visuals easily prompt passers‑by to take photos, check‑in and share content, realizing dual‑channel communication: offline large‑screen exposure together with online social‑platform viral spread. It breaks the one‑way communication limitation of traditional out‑of‑home advertising. Meanwhile, content can be updated rapidly via remote access, flexibly meeting diverse marketing requirements ranging from long‑term brand image promotion and short‑term holiday promotions to publicity for ad‑hoc events.
