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- Media Map
| Area：Shantou | Type：Outdoors | Frequency：120 |
| Address：Intersection of Dongxia Road and Jinfeng Road | Format：led | Duration：15s |
| Location：Dongxia 100 Shopping Mall | Min Qty：1 | Operating Time：10-22o'clock |
| Size：18.19m(W)*9.67m(H)=175.89㎡ | Min Period：week |
Located on the northeast exterior facade of Dongxia 100 Mall in the core area of Shantou urban district, at the key intersection of Dongxia Road and Jinfeng Road — two major cross‑arterial roads. As the core transportation hub of Jinping District formed by the convergence of the Jinfeng Road and Dongxia Road axes, it enjoys extensive radiation and heavy foot traffic. Positioned around "commerce + education + sports + leisure", Dongxia 100 attracts consumers of all age groups. The high‑definition LED screen delivers striking visual effects with unobstructed views reaching audiences from all directions.
The screen measures 18.19 m in width × 9.67 m in height, with a total display area of 175.89 ㎡ and a resolution of 2528×1344. It renders sharp images with authentic and delicate colour reproduction. Equipped with adaptive brightness adjustment, it prevents washed‑out visuals under strong daylight and delivers powerful visual impact for dynamic videos at night. It supports playback of various materials including high‑definition videos, animations, dynamic posters and rotating image‑text slides, with content capable of quick remote updates.
Surrounded by clusters of large, well‑established residential communities, it covers a huge population within a 2‑kilometre radius. Complemented by Dongxia 100’s on‑site commercial facilities, sunken plaza and urban park, the location draws family visitors with children, young consumers, commuters and mall‑going sightseers. It sees an average daily vehicle flow of 350,000 and pedestrian flow of 350,000, generating large‑scale and steady traffic. Boasting solid consumer fundamentals, it covers multi‑tier local consumer groups.
The screen faces two‑way urban arterial roads directly, boasting an unobstructed panoramic view with no building blockages. Traffic from four directions, cross‑street pedestrians and residents from surrounding communities can all see it fully. As a rare extra‑large street‑facing exterior screen in the area, it features striking dimensions and dominant visual presence. Naturally endowed with city‑landmark exposure attributes, it can swiftly capture public attention and create profound urban visual memories.
Its core investment value lies in long‑term value appreciation brought by the core southern‑city location, high conversion rates among high‑net‑worth crowds, ultra‑high cost‑effectiveness and flexible placement options, strong endorsement for brand image, and linkage‑enabled scenario‑based marketing. Its advertising exposure carries city‑level topics and communication power, making it ideal for new‑product launches, brand upgrading and large‑scale event promotion. It comprehensively outperforms subway and building‑mounted advertisements in attractiveness, memorability and visual impact, with an audience acceptance rate of 76%.
Boasting multi‑story‑high display area, the LED large screen forms an all‑round visual enclosure. Neither pedestrians walking across the plaza nor drivers passing by nearby roads can ignore its intense visual impact. Compulsive visual reach guarantees efficient exposure of brand information. It can be coordinated with mall‑themed exhibitions and brand pop‑up events. The integration of advertising communication and scenario‑based experience helps boost advertising effectiveness.
