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- Media Map
| Area：Xian | Type：Metro | Frequency：0 |
| Address：Olympic Sports Center Station | Format：Light box | Duration：0 |
| Location：East and west sides of the station hall | Min Qty：5 | Operating Time：0-24o'clock |
| Size：120㎡ | Min Period：4week |
Core Brand Display Area in the Station Hall covers the full‑width walls on both the east and west sides of the station hall. It features a combined media matrix of 24 standard metro light boxes and fully‑customized seamless wall stickers. As Xi’an’s landmark cultural‑and‑sports‑themed station, Olympic Sports Center Station relies on the iconic "Grand Pomegranate Blossom" venue of the Olympic Sports Center. It accommodates passenger flows from various sports events, concerts and large‑scale cultural‑entertainment activities, and serves as a key passenger‑distribution hub in Gangwu District.
The twenty‑four light boxes are longitudinally arranged continuously along both sides of the transfer passage, creating an uninterrupted visual corridor. Passengers’ field of vision is fully surrounded by brand visuals, which effectively blocks external distractions and delivers compelling visual interception. Passengers are exposed to advertisements an average of 8‑10 times per single trip, far exceeding the 3‑5 times for ordinary station halls. With a wall‑sticker coverage rate of 70%, it adopts low‑saturation background patterns that do not interfere with the main visuals of the light boxes, achieving professional‑grade visual rhythm of "quiet background plus high‑highlight focal points".
Passengers stay in the station hall for an average of 4‑6 minutes. In the absence of mobile‑phone signal distractions, their visual attention is highly focused on wall and pillar advertisements, leading to a 37% higher information‑retention rate compared with regular station‑hall media. The large‑area wall stickers deliver strong visual impact and achieve high‑frequency exposure along passengers’ movement routes. Such three‑dimensional layouts directly face passengers, instantly grabbing audiences’ attention and delivering an extraordinary immersive advertising experience.
Occupying the prime visual spots on both the east and west sides of the station hall, this location is the only passage for all passengers entering and exiting the station. Boasting a spacious station‑hall environment, passengers tend to slow down and spend more time observing. Unlike the short‑duration exposure in passageways where people walk quickly, this site enables compulsory close‑range and all‑round visual exposure. The lightboxes stay illuminated throughout the metro’s entire operating hours, delivering repeated high‑frequency impressions to passenger flows and continuously strengthening brand recall, with an extremely high effective advertising reach rate.
The media sits along the mandatory two‑way passenger flow for both entry and exit. The lightboxes are standard metro lightboxes with built‑in light sources, paired with seamlessly extended wall stickers that integrate multiple lightboxes with the wall to form one large‑scale immersive brand display surface. This medium constitutes an exclusive standalone brand zone. It normally covers commuters and business crowds in the Port District. During large‑scale cultural and sports events, it draws a sharp surge of event‑goers and young consumer groups, making it ideal for brand image rollouts, new‑product launches and campaign promotion.
The passage space naturally draws people’s eyes toward the wall. Passengers walk at a lower speed and stay relatively longer in this area, which facilitates full comprehension of advertising content. Wall stickers combined with lightboxes serve not only as premium media for regular commuting scenarios but also as critical communication hubs connecting urban cultural events and consumer trends. With an advertising reach rate of over 90%, it achieves comprehensive and highly penetrative coverage of passenger flows.
