- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guiyang | Type：Metro | Frequency：0 |
| Address：Guiyang Metro | Format：Film | Duration：/ |
| Location：Lincheng West Road Station | Min Qty：16 | |
| Size：/ | Min Period：week |
Passengers stay in the waiting and transfer areas for an average of 2-5 minutes, and advertisements naturally come into sight and cannot be avoided, with hundreds of thousands of exposures in a single day.
The environment of the subway station hall is relatively closed, and there is less external information interference during the passenger's stay (an average of 35 minutes), the advertising reach efficiency is increased by 47% compared with the open scene, and the brand information memory retention rate is higher.
As an urban public infrastructure, the official attribute of the subway gives natural credibility to the advertising content, weakens consumers' resistance to commercial information, and increases the conversion rate by 19%.
Located in the core area of the station hall and platform, it covers the whole process of passengers entering and exiting the station and waiting for the train, with a large average daily passenger flow.
