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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：T1 International Departure Lounge | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4120mm*1510mm | Min Period：year |
The international departure lounge features a spacious layout. There are no dense shops or pillar obstructions around the light‑boxes, delivering high visual recognizability for the bright light‑box displays. In a low‑passenger‑density setting, passengers’ eyes are naturally drawn to them. International departing passengers spend an average of over 15 minutes in the lounge, far longer than domestic departing passengers. They have ample time to fully absorb brand advertising messages, with brand recall more than twice that of ordinary light‑boxes in the domestic zone.
It achieves 100% mandatory reach covering all international flight passengers and forms a high‑density visual focus area. Passengers stay for an average of 30‑60 minutes while waiting with high levels of attention. Ad recall and conversion rates are significantly higher than corridor advertisements. Featuring large‑format, high‑brightness multi‑form wall‑mounted combinations, the displays are visible from long distances with striking visuals and strong penetration of brand information. They present a complete and impressive brand image with outstanding communication effects.
This location covers all international departing passengers at Terminal T1, featuring pure passenger flow with no mixed or diverted crowds. Unlike short‑duration exposure in regular transit corridors, passengers in the international departure lounge enjoy long dwell times and a relaxed pace of movement. They are continuously exposed to advertising visuals throughout boarding waits, rest and transit, ensuring sufficient viewing duration, complete information reception and deep‑seated brand memory. Delivering excellent immersive communication performance, it represents a rare high‑purity, high‑attention advertising scenario at the airport.
Located in the prime core area of the international isolation zone, it serves as an indispensable key venue for all outbound passengers to wait for boarding and proceed to international boarding gates after completing border inspection and security checks. As the only large‑scale international aviation hub in eastern Guangdong, the airport operates multiple regular international air routes to Southeast Asia. It functions as a core gateway for overseas Chaoshan compatriots returning home or going abroad, cross‑border business activities and international cultural‑tourism travel. It enjoys exclusive access to scarce international air passenger flow in eastern Guangdong and boasts irreplaceable foreign‑oriented communication value.
Featuring six core advantages: guaranteed passenger flow, high‑value audience groups, strong scenario endorsement, high communication conversion rate, cost‑effective investment and scarce resources, the suspended installation aligns with passengers’ line of sight. Its high‑definition backlit material delivers uniform screen brightness and excellent color reproduction, creating three‑dimensional visual focal points in the spacious departure lounge. It can generate hundreds of thousands of targeted impressions to greatly improve conversion efficiency and leave a deep‑seated brand impression on passengers.
This advertising medium offers high flexibility for campaign deployment, supporting single‑unit standalone placement and multi‑unit combined linked placement to meet diverse marketing demands ranging from lightweight brand exposure to large‑scale image promotion. Adopting an exclusive static display mode without impression dilution caused by rotation, it grants full brand‑exclusive display rights throughout the period. Well‑suited for brands to cultivate the foreign‑related market in eastern Guangdong over the long term and build an international brand image, it is an extremely scarce long‑term premium advertising medium for international routes at the eastern Guangdong airport.
