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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：Departure‑arrival separation area of Terminal T2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5950mm*2250mm | Min Period：year |
Terminal 2 realizes the intersection and separation of domestic departure and arrival passenger flows, serving as a core transportation hub for tens of millions of domestic inbound and outbound passengers. This light box is installed above the glass walkway in the departure‑arrival separation zone of the T2 concourse. It is a large overhead backlit light box that passengers must pass through: departing passengers head to remote boarding gates while arriving passengers disperse for exits. Located at a critical passenger‑flow diversion node within the terminal, this rare spot captures two‑way passenger traffic in full coverage.
This medium is an overhead‑mounted large backlit light box with a physical dimension of 5950mm*2250mm per unit, forming an aerial visual dome. It aligns with passengers’ natural 45° upward viewing angle, free of obstructions from columns and crowds, and delivers outstanding long‑distance visibility. Whether passengers are walking or standing still, they can clearly view the visuals from afar, bringing high‑efficiency forced exposure. It naturally acts as a visual landmark in the departure hall, greatly boosting brand recognition and enabling passengers to perceive brand messages without deliberate attention.
The airport constitutes a closed, low‑interference environment where passengers stay for extended periods with focused attention, yielding an advertising reach rate exceeding 95%. Situated at the key node where physical separation is made between departure and arrival flows, it achieves 100% coverage of all domestic departure and domestic arrival passenger traffic. Multi‑frequency and multi‑angle exposure throughout the journey creates an immersive communication effect where advertisements and brand presences appear everywhere along passengers’ paths. It avoids visual blockage by passengers with luggage, presents complete visuals and delivers strong visual impact.
The spot is located within the enclosed indoor waiting area of the terminal building with minimal external environmental interference. Passengers spend an average of 8‑12 minutes in this area. Departing passengers are in a relaxed state while waiting for boarding, showing high receptivity and low resistance to brand messages. Arriving passengers unwind after landing with a soothing mindset, making them more open to information regarding local cultural tourism, commercial services, investment promotion and more. Long‑duration and high‑frequency immersive exposure greatly improves audience memory retention.
Situated at the key passenger‑diversion node for domestic arrivals and departures of the terminal, and backed by the tens‑of‑millions passenger volume of the 4E‑class aviation hub in eastern Guangdong, this media spot boasts seven core communication strengths: full coverage of two‑way passenger flow, compelling high‑altitude visual impact, communication scenarios with long dwell time, audience value derived from two distinct mindsets, superior hardware texture, scarce spot resources with strong anti‑interference capability, and stable and controllable exposure. It serves as a high‑impact prime media location in the mixed‑flow zone of Terminal 2.
Passengers enjoy sufficient dwell time in this low‑interference enclosed waiting environment, where audience attention remains focused. This enables repeated and in‑depth penetration of brand information to effectively boost brand recall. The media reaches diverse high‑value passenger groups including business travelers, family tourists, and people visiting relatives or returning home, who possess strong purchasing power and market‑decision‑making capacity. It can satisfy multiple communication objectives simultaneously, such as elevating brand image, driving local foot traffic, and cultivating market awareness, delivering extremely high return on investment for advertising placements.
