Middle section lightbox in the domestic departure hall of Jieyang Chaoshan International Airport Terminal 1
Great attention within a tiny space, boundless business opportunities ahead
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- Specs
- Advantages
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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：T1 Domestic Departure Lounge | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6270mm*2050mm | Min Period：year |
Located in the middle section of the T1 Domestic Departure Lounge, at the intersection of the commercial zone and the waiting area, this spot sits on the core thoroughfare that all passengers must pass through to reach each boarding gate. It achieves 100% coverage of all domestic‑departure passengers in Terminal T1. Passengers spend an average of over 5 minutes in the middle section of the lounge, giving them ample time to fully absorb advertising messages delivered by brands, with brand memory retention far higher than that of short‑dwell airport corridor media.
The light boxes occupy the core visual position of the area with unobstructed broad views. The average passenger dwell time ranges from 25 to 40 minutes, far exceeding that of ordinary transit zones. In a relaxed and idle state, passengers can focus their attention and take in advertising messages in depth. Wall‑recessed installation gives the media a neat and grand appearance with no prominent obstructions. Pedestrian movement will not cause large‑scale blockage of advertisement visuals, which boast good recognizability from both near and far viewpoints. Brand messages are delivered via steady illumination throughout the airport’s full operating hours.
While passengers unwind, shop and wait for boarding, they will naturally glance at the advertisement visuals multiple times. Sufficient and unrushed viewing time effectively improves brand message reception and memory retention. It completely avoids the pain points of traditional airport media such as "fleeting impressions and ineffective exposure". Thanks to adequate effective exposure duration, the problem of poor memory brought by brief exposure is resolved, resulting in extremely high exposure completion and effective reach rates.
These advertising spots occupy prime dwell‑time areas in the departure lounge. Unlike the short‑term fast‑moving passenger flow in the security check zone, passengers here are in a relaxed state after clearing security. They engage in diverse behaviours including walking, stopping to rest, waiting for boarding, and browsing commercial amenities. With sufficient dwell time and unoccupied attention, passengers show higher receptiveness to advertisements and form deeper brand memories.
Jieyang Chaoshan Airport recorded a passenger throughput of 3.413 million in 2026, representing a year‑on‑year growth rate of 27.6%. Audiences reached by these spots are predominantly high‑net‑worth business travellers from eastern Guangdong. This precisely matches the target consumers of high‑end consumer goods, automobiles, local cultural tourism, finance and other brands. Fully covering Shantou, Chaozhou, Jieyang and surrounding urban agglomerations, it attracts large volumes of business travellers, overseas Chinese merchants and high‑quality travel passengers. It serves as an in‑door fixed light‑box medium with extremely high communication value within the airport departure lounge.
Travellers complete security clearance in advance and have ample waiting time in the departure lounge. The medium occupies exclusive premium wall‑mount display positions for more focused brand visuals. Close‑range and prolonged viewing of the light‑box images greatly strengthens brand recall. Passengers spend an average of 45‑60 minutes in the departure lounge, which is the longest static viewing period within the airport. Within this enclosed, distraction‑free environment, passengers maintain high levels of attention, boosting the effective brand recall rate by more than three times.
