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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：Right side of the T2 Concourse Corridor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5450mm*2050mm | Min Period：year |
The T2 Concourse serves as the passage for domestic departing passengers, with no diverging branches or detour routes. All boarding passengers must pass through this entire area before boarding, achieving 100% coverage of departing passenger flow. This location exclusively targets precise travel groups who have completed check‑in and security checks and are about to board, thoroughly filtering out irrelevant idle foot traffic. It delivers highly‑pure exposed audiences and represents one of the few precise communication scenarios at the airport featuring "departure‑only and high‑intention" attributes.
The concourse passage is long, narrow and well‑proportioned, with a simple and enclosed environment free from loud external disturbances. Before boarding, passengers are in a calm state of mind and maintain a slow travelling pace. Their steady movement generates long‑distance, continuous and progressive repeated exposure. Unlike the instantaneous and fragmented viewing experience in terminal halls, passengers keep receiving brand visuals throughout the complete passage route, which deepens brand impressions step by step. It effectively addresses the communication pain point of fleeting‑forgotten advertisements and delivers more solid brand memory retention.
The concourse is the sole circulation route for domestic flight passengers to wait, walk and board, without any diversion. The large‑sized light box stands prominently within the transparent space and becomes the exclusive visual focal point. With a dwell time of over 20 minutes, the advertisement achieves a viewing rate of more than 70% and a recall rate exceeding 68%. Featuring large dimensions, high‑definition visuals and close‑range display, it generates strong visual impact, enables efficient penetration of brand messages, and enhances brand premium and credibility.
The concourse serves as the sole circulation route for international flight passengers to wait, walk and board flights with no diversion of foot traffic. The wind‑tower area generally features a very high ceiling and spacious open space free of cluttered obstructions on all sides. Huge light boxes stand isolated within the transparent space and become the dominant visual focal point. Passengers have nowhere to avert their gaze here, and brand information floods into their field of vision, achieving 100% reach rate.
The media adopts wall‑embedded installation. Its display surface perfectly aligns with passengers’ optimal horizontal viewing height while walking, avoiding obstructions from columns, seats, retail stores and pedestrian flow. As passengers move forward at a steady pace, their eyes rest naturally on the light‑box visuals. They can clearly receive advertising messages without looking up or stopping. Visual exposure is direct, natural and non‑intrusive, with a far higher effective exposure rate than high‑mounted ceiling media or low‑position wall media, enabling intuitive and efficient brand recognition.
Leveraging the tens‑of‑millions domestic passenger volume of the 4E‑class aviation hub in eastern Guangdong, this location occupies the final premium circulation path prior to boarding. It boasts seven core communication strengths: one‑way closed‑loop passenger flow that cannot be bypassed, unobstructed horizontal sightlines, sustained in‑motion exposure, precise targeting of high‑net‑worth departing passengers, high‑definition backlit premium display quality, a low‑interference pristine environment, and stable long‑term cost‑effectiveness. It is a high‑quality advertising spot to precisely capture pre‑boarding passengers and efficiently build brand preference.
