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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Departures and Arrivals Lounge | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5950mm*2250mm | Min Period：year |
Located directly above the moving walkway in the middle‑rear section of the domestic departure hall of Terminal 2, this aviation media spot covers both departure and arrival passenger flows. It is one of the few media locations that can reach two groups of people simultaneously, exposing over 90% of departing and arriving passengers with an annual cumulative exposure of more than 4 million visits. Its passenger‑coverage efficiency is far higher than that of ordinary one‑way corridor media. Its target audience is mainly high‑net‑worth business travelers from eastern Guangdong.
Suspended high above the high‑ceiling hall, it is unobstructed by ground‑level foot traffic, seats and retail outlets, delivering outstanding long‑distance visibility. The media stays illuminated round‑the‑clock in line with Terminal operating hours. Its static backlit panels offer high color reproduction with clear and grand visuals. No carousel switching is required; brand messages are delivered consistently and steadily throughout the advertising campaign. It reaches passengers on the moving walkway and people resting at boarding‑gate seats, covering the vast majority of domestic inbound and outbound passengers at Terminal 2.
The airport sees over 11,000 daily exposures, reaching more than 100,000 passengers per day. Situated above the moving walkway and at the heart of the airport retail cluster, it comes into immediate view when passengers look up, with no obstructions or detours needed. One side faces arriving passengers while the other greets people meeting flights. Dynamic brand visuals cycle in rhythm with passenger flow. A single spot achieves dual‑audience coverage, nearly doubling media efficiency and forming a closed‑loop communication chain: high‑impact exposure upon departure and reinforced brand impression upon arrival.
The media adopts high‑quality double‑sided backlit light box technology, delivering independent high‑definition display on both front and reverse sides. It produces vivid and delicate images with accurate color reproduction. There is no carousel switching, no exposure gap and no information attenuation, enabling long‑term and stable output of brand visuals. Paired with the modern spatial ambience of the terminal building, it presents an open and premium visual presence, which can quickly build the brand’s high‑end strength image, provide authoritative‑scenario endorsement for the brand, and enhance public recognition and trust in the brand.
This media exclusively occupies the core central traffic flow of the T2 departure lounge, simultaneously covering the full passenger flow of both domestic departures and domestic arrivals, reaching over 90% of domestic inbound and outbound passengers in the terminal. Departure passengers heading to remote boarding gates and arriving passengers exiting the airport all pass through this area. Free of passenger flow diversion, evasive movement routes and exposure blind spots, it completely breaks the limitation of ordinary single‑sided media that only covers one‑way foot traffic.
The high‑ceiling media in the departure lounge is a scarce media resource within the airport terminal. Based on the passenger flow of this aviation hub with a throughput of tens of millions in eastern Guangdong, it boasts six core communication advantages: two‑way passenger coverage, unobstructed high‑altitude view, long‑dwell waiting scenarios, concentration of high‑quality audiences, powerful hardware performance and high release stability. It delivers considerable annual exposure volume, making it suitable for brands’ medium‑ and long‑term continuous placement. It steadily penetrates the minds of travelers in eastern Guangdong and surrounding areas and builds regional brand awareness.
