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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：T1 Domestic Departure Lounge | Min Qty：1 | Operating Time：0-24o'clock |
| Size：（4800+2520）mm*1790mm | Min Period：year |
Located along the mandatory passenger flow route to the boarding gates in the T1 Domestic Departure Concourse, it achieves 100% coverage of all domestic departing passengers heading for boarding gates with zero missed traffic. Passengers spend an average of 3‑8 minutes travelling through the concourse area. The concourse passage features a narrow, enclosed space with no dense shops or column obstructions. Lightbox visuals create continuous visual guidance within the corridor, drawing passengers’ natural gaze and delivering extremely high advertisement recognizability with zero exposure blind spots.
The specification for a single unit is (4.8m+2.52m)×1.79m, with a single‑unit display area of 13.11㎡. The lightbox delivers high color fidelity and uniform, soft brightness, well‑suited to the indoor lighting environment of the narrow concourse passage. Within the relatively enclosed and narrow concourse corridor, passengers proceed to boarding gates. Whether hurrying on foot or walking slowly before boarding, they travel along the passage throughout their journey, with their eyes naturally falling on the wall‑mounted lightboxes on both sides.
Featuring a narrow, enclosed concourse space with a concentrated single‑point field of view, it avoids the drawbacks of scattered foot traffic and fragmented exposure found in departure lounges. Passengers move straight along the corridor for the entire duration, mostly viewing advertisements while in transit. The average number of passes per passenger is ≥2 times. It covers more than 12,000 passengers daily with an average gaze duration of approximately 8‑12 seconds, free from competing advertisement interferences.
The concourse corridor is relatively enclosed and narrow. When passengers head to the boarding gates, whether hurrying on foot or strolling slowly before boarding, they travel along the corridor the entire time, with their eyes naturally falling on the light‑boxes on both side walls. 100% of domestic departure passengers heading to remote boarding gates pass through this location. Passengers spend ample time walking through the corridor, leading to high exposure frequency of advertisement visuals and efficient information reception within this enclosed‑corridor environment.
Benefiting from Jieyang Chaoshan Airport’s annual passenger throughput of over 7 million, this location achieves more than 2 million valid passenger exposures each year with a stable exposure base. It precisely targets domestic departing business travellers about to board their flights. This audience mainly consists of high‑spending local residents and business travellers from eastern Guangdong, who possess strong consumption‑decision‑making power. It is well‑suited for local tourism, hotel, catering and FMCG brands to realise scenario‑based brand penetration among core target audiences in eastern Guangdong.
Boasting five core strengths: mandatory traffic flow, in‑depth exposure, uncluttered environment, high‑quality audience and striking visual impact, it ranks among the most influential light‑box media at Jieyang Airport in terms of communication depth and brand premium capability. More than merely an information display platform, it serves as a key touchpoint for brands to build awareness, deliver value and cultivate goodwill among high‑net‑worth individuals throughout their air travel journeys.
